Agency Network: 
Published/Aired: 
October 2012

Description

The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.

Ambient advertisement created by DDB, Canada for BC Egg Marketing Board, within the category: Food.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Media Company: OMD
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley, Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineers / Composers: Dave Gaudet, Peter Clarke
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Highest Rated

gustavoabrilL's picture

true

gustavoabrilL
Activity Score 867
Art Director at Ogilvy Guatemala
kleenex's picture

without the ending this video would have boring.

kleenex
Activity Score 57557
Web Designer/Developer
gustavoabrilL's picture

true

gustavoabrilL
Activity Score 867
Art Director at Ogilvy Guatemala
MJones675's picture

cut it shorter.

MJones675
Activity Score 14
Media Buyer at Boulder, CO
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