Throughout history, societies have recorded moments of importance in rich tapestries. And there’s not much more important than the FIFA World Cup. So we created a tapestry of our own - a 7 metre long piece of art commemorating the history of the world’s favourite tournament. But we didn’t stop there. We also made a film that brought that tapestry to life.
The film is made up of over 600 unique frames, each designed, illustrated and the painstakingly embroidered. The feat, never before attempted at this scale, required the employment of nearly every embroidery machine in London, all working 23 hours a day for a period of three weeks. The spot features a special arrangement of Russian folk song Oche Chernye recorded at Abbey Road with an iconic performance from Sir John Tomlinson. It aired at half-time of the FA Cup final. And the tapestry was hung in the National Football Museum in Manchester.