The beer that won´t knock you down

Agency Network: 
Published/Aired: 
January 2011

Description

Promotional action for alcohol-free Bavaria beer, a brand by Heineken Brasil. Bottles that simulate the “weeble” effect were placed in bars to emphasize the main benefit of the product, which is to drink and remain on your feet.

Ambient advertisement created by MarketData, Brazil for Bavaria, within the category: Non-Alcoholic Drinks.

Advertising Agency: MarketData Direct & Digital, Curitiba, Brazil
Creative Director: Cristhian Stange
Art Director: Vilmar Luiz
Copywriter: Marcelo Russo
Planner: David Whittaker
Acount Manager: Eduardo Horta
Producer: MiniArt Studio
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Highest Rated

Mark Copy's picture

Very good job. Clap
clap Brazil

Mark Copy
Activity Score 12
RMG Connect
morse's picture

Nice ambient idea.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Thatthang's picture

Ah yes, I like that. Muito bom

Thatthang
Activity Score 69
Mark Copy's picture

Very good job. Clap
clap Brazil

Mark Copy
Activity Score 12
RMG Connect
Hahalexander's picture

it's not the alcohol that causes the hangover, it's certain ingredients and chemical processes in beer and wine that causes headaches, the alcohol has a part in it but it's far from the only thing that causes a hangover, so if you'll drink too much alcohol free beer you'll also get a hangover

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
createwitty's picture

kinda like it..

createwitty
Activity Score 204
Glut's picture

nice

Glut
Activity Score 3907
Public Relations at Glut. Ideas Boutique.
R.C's picture

really good job!!

R.C
Activity Score 55
Copywriter
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