Batman begins

Published/Aired: 
November 2007
 Batman begins
 Batman begins

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Description

Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Account Manager: Monica Hoffman
Photographer: Simeon Patience
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Highest Rated

iT-iS-i's picture

Don't get why everyone feels that this piece is so great, I mean this idea has been lying dormant ever since batman comics first came out, so this is basically an adaptation to the batman begins premier, it really can't be merited, it's not fresh, it's not an idea, it's just an adaptation...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

bknowlden's picture

I love this piece.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Nthngmn's picture

Single greatest piece of advertising ever created.

Nthngmn
Activity Score 626
Art Director
Juan Carlos Javier Bossi's picture

Really??? Naaah...

Juan Carlos Jav...
Activity Score 143
Copywriter
dynatop's picture

1. the batman logo is wrong
2. it can't make the batman signal, cause the light should not be in one direction

good idea, bad execution

dynatop
Activity Score 212
Other at cgen media |

from guangzhou/canton china

hdizzle's picture

Where have you been Dynatop? That ad is for Batman Begins - as in the new one with Christian Bale. I think you'll find that logo is exactly the same as the movie it is promoting. Still unconvinced? http://batmanbegins.warnerbros.com/images/onesheet.jpg

As for your comment about not making the signal... They've done the same as what they do in the movie - a spotlight with a black bat over the top of it... like this http://moviesmedia.ign.com/batman/image/article/593/593997/batman_bats...

great idea, beautifully executed

hdizzle
Activity Score 50
Copywriter
primo_susto's picture

mr. dynatop, I think that "making" the batman logo at the clouds or in the roof of that light builging is NOT THE POINT!
all the information is not where the logo is made... is just there on the floor next to the ad

primo_susto
Activity Score 440
Graphic Designer
iT-iS-i's picture

Don't get why everyone feels that this piece is so great, I mean this idea has been lying dormant ever since batman comics first came out, so this is basically an adaptation to the batman begins premier, it really can't be merited, it's not fresh, it's not an idea, it's just an adaptation...

iT-iS-i, like an upside down ! mark.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

54NN's picture

Mr. Dynatop is a Batman's fan, ja ja ja
it would have enchanted to me to make that work, I adore BATMAN, congratulations boys

54NN
Activity Score 115

54NN

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