Karaoke Breathalyzer

Agency Network: 
May 2012


Bar Aurora & Boteco Ferraz present “Karaoke Breathalyzer”. To increase awareness about drunk driving, we created the world’s first microphone breathalyzer and invited people to sing karaoke. Once up on stage, with their guard down, we took them by surprise. At the end of each song, we didn’t show their score, we showed their alcohol blood level. Because let’s face it, when you feel you are ok to sing, you are probably not ok to drive.

Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, Sao Paulo, Brazil
VP Executive Creative Director: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Rubens Filho
Copywriter: Beto Cocito
Art Director: Diego Machado
Head of Production: Nana Bittencourt, Rossana Noceloni
Project Manager: Paula Santana
Technology Director: Juscelino Vieira
Account Director: Valeria Barone
Account Supervisor: Camila Porto
Aproved by: Ernest Petty, Pedro Costa
Production Company: Bossa Nova Films
Executive Producer: Eduardo Tibiriça
Producer: Mercia Lima
Director: Georgia Guerra-Peixe
Director of Photography: Marcelo Rocha
Editor: Julio Airoldi, Bruno Tsuda
Post-Production: Bossa Nova Films
Audio: S de Samba
Music Production / Music Composers: Chave Marin, Dimi Kireeff
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Stendzenieks's picture

Crash party like a boss.

Activity Score 40
Creative Director at MOOZ!, Ltd.
kalpesh78's picture

they should not be allowed to sing as well. too much alcohol in their head.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

kleenex's picture

At least singing while drunk does not kill someone.

Activity Score 58777
Web Designer/Developer
m-adman's picture

I want one of those "Karaoke Breathalyzer" for my house parties

Activity Score 185
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