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ivan's picture

Watch the video too.

Creative Director at Ads of the World
Ant's picture

people are looking at the horrifying sight of a walking creature with balloons strapped up...they are not looking at the legs!!

Activity Score 64
Art Director
justpassingby's picture

true, true. This is too weird. They should just have a woman walking around in her knickers, whats with the balloons?!!

Activity Score 1368
Minimum's picture

There is a fashion duo from the best country in the world :P Holland. Viktor and Rolf. They woke up the entire fashion world when they introduced an upside-down dress at a high-end fashion show. The dress' necht was at the feet of the model and the leg part was over her head. It was such an enormous succes they even opend an upside-down boutique in Milan. The entire shop is upside-down.


Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

teenie's picture

It's weird, but it's also really original and on strat. Peope may be turning their heads to stare in shock, but they'll see the message on the balloons and make the connection. This breaks through the ad clutter - it does its job, and then some.

Activity Score 1894
Cron187's picture

I disagree, I don't think people are looking at the balloons. It's hard enough to read the message from the still shots let alone when she is walking around.

Activity Score 553
Kin's picture

actually...it looks ugly!

Activity Score 86
Creative Director
x-men's picture

if's too pretty why the fuck she's hidden. there are contradictions everywhere in this idea. you also concentrate your atention in the ballons not in the legs.

Activity Score 340
Creative Director
puppiepoppy's picture

I think they should show the ugly face of the wearer, so that it helps dramatized the pretty side of thing. LOL.

The slogan can then be 'At least you can still be pretty'

Activity Score 1634
Creative Director |


fotdot's picture

Nice thought. However, I believe the final execution of it was a bit off the mark and even creepy. At least people noticed.

Activity Score 674
Creative Director
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