To help people make healthier choices in life, we amped up the daily routine of Tbilisi metro, where 1 out of 3 escalators is usually switched off. This lucky escalator became the main arena of our challenge for a day - passengers could either jog up the stairs just like Rocky or take the slow, boring ride.
Ambient advertisement created by Leavingstone, Georgia for Bakuriani, within the category: Non-Alcoholic Drinks.
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Art Director: Ia Darakhvelidze
Account Director: Natia Gogia
Project Executive: Nata Beshidze
Director of Photography: Mike Maisuradze
Camera: Mike Maisuradze, Irakli Bedukadze
Video editing: Ani Chikvaidze, Mike Maisuradze