Description
To help people make healthier choices in life, we amped up the daily routine of Tbilisi metro, where 1 out of 3 escalators is usually switched off. This lucky escalator became the main arena of our challenge for a day - passengers could either jog up the stairs just like Rocky or take the slow, boring ride.
Ambient advertisement created by Leavingstone, Georgia for Bakuriani, within the category: Non-Alcoholic Drinks.
Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Art Director: Ia Darakhvelidze
Account Director: Natia Gogia
Project Executive: Nata Beshidze
Director of Photography: Mike Maisuradze
Camera: Mike Maisuradze, Irakli Bedukadze
Video editing: Ani Chikvaidze, Mike Maisuradze
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Art Director: Ia Darakhvelidze
Account Director: Natia Gogia
Project Executive: Nata Beshidze
Director of Photography: Mike Maisuradze
Camera: Mike Maisuradze, Irakli Bedukadze
Video editing: Ani Chikvaidze, Mike Maisuradze
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Dec 14, 2014 - 2:53damnson
Fun.
Copywriter |
An axe murderer of ads.
Dec 14, 2014 - 12:49kleenex
Not bad.
Web Designer/Developer
Dec 15, 2014 - 18:14Liviu
Tries too hard to do too much.... forced in the end
Dec 16, 2014 - 10:52Dzsoi
Simple, nice gerilla activity.
When an escalator breaks down (out of two), there are always some heroes who take the harder way.
Copywriter
Dec 17, 2014 - 6:53@minas_mars
Over the top. WTF? Eyeball head guy. It's a cool idea though.
Art Director at TBWA |
I'm gonna try say something positive
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