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There is always a healthier way

Agency Network: 
Published/Aired: 
November 2014

Description

To help people make healthier choices in life, we amped up the daily routine of Tbilisi metro, where 1 out of 3 escalators is usually switched off. This lucky escalator became the main arena of our challenge for a day - passengers could either jog up the stairs just like Rocky or take the slow, boring ride.

Ambient advertisement created by Leavingstone, Georgia for Bakuriani, within the category: Non-Alcoholic Drinks.

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Directors: Levan Lepsveridze, Giorgi Avaliani
Art Director: Ia Darakhvelidze
Account Director: Natia Gogia
Project Executive: Nata Beshidze
Director of Photography: Mike Maisuradze
Camera: Mike Maisuradze, Irakli Bedukadze
Video editing: Ani Chikvaidze, Mike Maisuradze
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Highest Rated

Liviu's picture

Tries too hard to do too much.... forced in the end

Liviu
Activity Score 4401
damnson's picture

Fun.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Not bad.

kleenex
Activity Score 58141
Web Designer/Developer
Liviu's picture

Tries too hard to do too much.... forced in the end

Liviu
Activity Score 4401
Dzsoi's picture

Simple, nice gerilla activity.
When an escalator breaks down (out of two), there are always some heroes who take the harder way.

Dzsoi
Activity Score 8609
Copywriter
@minas_mars's picture

Over the top. WTF? Eyeball head guy. It's a cool idea though.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

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