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Embroidery

Agency Network: 
Published/Aired: 
December 2007
Baden Baden:  Embroidery
Baden Baden Ambient Ad -  Embroidery

Description

Ambient advertisement created by TBWA, Brazil for Baden Baden, within the category: Alcoholic Drinks.

Caption

Baden Baden. Handmade Beer.

Advertising Agency: Lew´Lara/TBWA, São Paulo, Brazil
Creative Directors: Manir Fadel, Braulio Kuwabara, Luciano Lincoln
Art Director: Filipe Cuvero
Copywriter: Roberto Kilciauskas
Photographer: Rogerio Miranda
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Highest Rated

cullers's picture

Please feel free to question my opinion, but I'm not going to change it just because others disagree. Additionally, making fun of my name was rather unnecessary, don't you think?

Cost wise: I would hope that I'd steer my clients towards more effective advertising for the cost. Did the client pay for it? Who knows? Agencies will often sponsor a limited run of an idea they are proud of even if the client doesn't want to pay for it. At least in the US. Personally, I don't think it's effective - just an attention getting device that doesn't have to do with the beer. Had it been something handmade that related to beer, I could understand. Cross stitch isn't conveying the idea for me. An attractive hop or barley collage would.

cullers
Activity Score 332
SCAD
yun siang orangutan's picture

Good

yun siang orangutan
Activity Score 298
Singapore
jorj's picture

YES

jorj
Activity Score 638
Art Director at Senior Art Director
cullers's picture

My goodness! How much did it cost? I preferred the other ones for Baden Baden. It's good for attention getting but I'm sitting here wondering what mechanical stitching has to do with beer. I don't see how the ad can be made by hand and still produced.

cullers
Activity Score 332
SCAD
MJ05's picture

you culler.... what? i think 3 of 4 people here love the idea.
I really like it....beer of artisan form... really tasting. Same this production.
Who cares how much it cost????, the client likes it an pay for it.
i wish all my accounts could pay for that more often.

MJ05
Activity Score 88
garnier bbdo |

MJ

cullers's picture

Please feel free to question my opinion, but I'm not going to change it just because others disagree. Additionally, making fun of my name was rather unnecessary, don't you think?

Cost wise: I would hope that I'd steer my clients towards more effective advertising for the cost. Did the client pay for it? Who knows? Agencies will often sponsor a limited run of an idea they are proud of even if the client doesn't want to pay for it. At least in the US. Personally, I don't think it's effective - just an attention getting device that doesn't have to do with the beer. Had it been something handmade that related to beer, I could understand. Cross stitch isn't conveying the idea for me. An attractive hop or barley collage would.

cullers
Activity Score 332
SCAD
AlphaDog's picture

Nice, I like it
Cannes shortlist

AlphaDog
Activity Score 265

Seek and Destroy

bknowlden's picture

WOW.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

strayed_misfit's picture

agree. what does stitching have to do with beer?

strayed_misfit
Activity Score 25
Cedars's picture

Very well! Liked embroidery by "cross"
:)

Cedars
Activity Score 77
Administrative at Market-Studio.com |

Advertising in Siberia via www.Market-Studio.com

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