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Walk The Line

Agency Network: 
Published/Aired: 
December 2012

Description

An age old sobriety test, gets a new digital twist. Walk The Line - a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.

Ambient advertisement created by Webchutney, India for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Webchutney, New Delhi, India
Creative Director: Gurbaksh Singh
Associate Creative Director: Sattvik Mishra
Copywriters: Sayak Basu, Robi Banerjee, Suparn Pandey, Sonali Mushahary
Art Director: Saransh Singh
Developers: Mandeep Singh, Hemant Kumar
Video Production: Akshay Raheja
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nipTk's picture

nice idea

nipTk
Activity Score 8
kleenex's picture

Loved it.

kleenex
Activity Score 55217
Web Designer/Developer
Liviu's picture

very good approach!

Liviu
Activity Score 4401
ignitionspark's picture

Good One!

ignitionspark
Activity Score 212
Mumbai
ankitadv's picture

good idea

ankitadv
Activity Score 818
kaino's picture

Omg, the whole test is so stupid. Ever heard of alcoholmeters...?

... like the lady with high heels really was in any condition to drive.

kaino
Activity Score 8
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