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Scream Halloween

Agency Network: 
Published/Aired: 
October 2012

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Description

Bacardi’s brand slogan is to “set the heart free”. We focused on the tendency for drinkers to get louder as they consume alcohol. By raising their voices when they drink, people naturally enjoy releasing tension. So we prepared an uproarious festival, where people could forget themselves by screaming with the loudest voice of their life.

Ambient advertisement created by Dentsu, Japan for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Dentsu, Tokyo, Japan
Executive Creative Director: Kazuhiro Amano
Creative Director: Yusuke Shimazu
Art Director: Naoki Morigami
Communication Planner: Shunsuke Kaga
Director: Hiroshi Kizu
Costume Design: JIRO, Yoshio Komatsu
Technical Director: Hidenori Chiba
Programmer: Daito Manabe
Device Architect: Moto Ishibashi
Device Developer: Atsushi Sasaki
Sound Designer: Shinya Kiyokawa
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Highest Rated

YBK's picture

bitching!

YBK
Activity Score 16
kalpesh78's picture

very irritating voice.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

YBK's picture

bitching!

YBK
Activity Score 16
kleenex's picture

I say it was fun.

kleenex
Activity Score 56173
Web Designer/Developer
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