Agency Network: 
July 2009
Axe:  Running
Axe Ambient Ad -  Running


Every year Europe’s largest women running event takes place in Denmark. On June 3, 2008, more than 6.000 women participated in the race and an enourmous crowd along the roads was following the event. Immediately after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the Starting Line. He begins to spray himself with AXE deodorant and starts to run along the route, when the 6.000 women gets near him. From the point of view of the spectators along the road, they saw a man – wearing an AXE T-shirt – that was being hunted by over 6.000 women.

Other Credits: M2 Film

Ambient advertisement created by Grey, Denmark for Axe, within the category: Health.

Advertising Agency: UNCLE GREY Århus, Denmark
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Directors: Jesper Hansen, Rasmus Gottliebsen
Log in to post comments

Highest Rated

Guest's picture

This is super!

Guest's picture

just amazing. i love love love love love this...............wonderful idea........very gooood.

funky_frogii's picture

just amazing. i love love love love love this...............wonderful idea........very gooood.

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Guest's picture
tirthomitro's picture

wonderful just doesn't go on to explain the uniqueness and the way the brand connect happens with the idea. Salaam Uncle Grey!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Ochuko's picture

Very interesting stuff.

Activity Score 34
Copywriter at Verdant Zeal Marketing Plus Communications
Guest's picture

coooooool! wish i saw that in real!
great idea!

reject_subject's picture


Activity Score 209
Copywriter at Idea Plus Skopje
houqiaoli's picture

lovely idea...just go on its original brand concept, to attract woman...i still remember the shockable occasion of millions of women aftering an axe man in a former tvc....

Activity Score 60
Guest's picture

This is super!

Featured Content

Latest Collections