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Leather cover

Campaign
Agency Network: 
Published/Aired: 
February 2009
Axe:  Leather cover

Description

Ambient advertisement created by Lowe, Colombia for Axe, within the category: Health.

Caption

Discover the power of leather.

Advertising Agency: Lowe/SSP3, Bogotá, Colombia
Creative Directors: Margarita Olivar
Art Director: Margarita Olivar
Copywriters: Juan Carlos González, Carlos Camacho
Photographer: Esteban Sostnisky
Other additional credits: Juanita Delgado, Natalia Franco
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capywriter's picture

I get 'discover' but I don't get the 'power of leather' part.
Must have been very expensive... or fake (scam that is, not fake leather ;)

capywriter
Activity Score 5512
Copywriter at Freelance
just write's picture

does it say that boobs look better in leather bra?... :)

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

inspired by andy warhol`s - STICKY FINGERS COVER for the rolling stones

Guest
proverbialthought's picture

Pretty decent idea. Not a fan of the AXE brand or it's image; but this (unoriginal) idea is still pretty good.

proverbialthought
Activity Score 278
Graphic Designer |

...

bknowlden's picture

this is stupid.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

this is great. this will get something at the shows. not gold, but something.

Guest
Guest's picture

More than stupid its copied from an American Rock Band first album cover named "open heart surgery" I think wich is inforgivable

Guest
Guest's picture

El cliente tiene que ser un machista que te cagas, siempre recurriendo a este tipo de publicidad PRODUCTO + MUJER + SEXO = EXITO DE VENTAS

Que innoven un poco por favor, que ya no estamos en los años 20.

Guest
Guest's picture

que hipocrita sos.

Guest
mauroxxx's picture

claaaaaaaaaaaaaaaaaro!!!! por q la estrategia de AXE deberia ser: PRODUCTO + EL ARCOIRIS Y SUS 7 COLORES + NOSTALGIA POR ESTAR LEJOS DE CASA = Exito de Ventas....

claro, claro...

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
Guest's picture
Guest
Guest's picture

Eso Carlitos"GALGACHO" Camacho.

Guest
Guest's picture

J'aime bien ! Parfait pour le produit... et la clientèle cible.

Guest
Guest's picture

So 1812...

Guest
Guest's picture

seguramente no es innovador por q ya se ah visto pero interactua con el cliente y es exactamente lo q vende axe

Guest
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