A&W’s Last Straw Sculpture

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Published/Aired: 
January 2019
A&W: A&W’s Last Straw Sculpture
A&W Ambient Ad - A&W’s Last Straw Sculpture

Description

A&W Food Services of Canada Inc. and Rethink are kicking-off 2019 with a 35-foot sculpture made from the last of the quick service restaurant’s plastic straws. The installation comes after A&W became the first fast food restaurant chain in North America to eliminate plastic straws from all locations.

A&W’s Last Straw Sculpture can be seen at Union Station until Sunday Jan 13th.

Ambient advertisement created by Rethink, Canada for A&W, within the category: Non-Alcoholic Drinks.

Advertising Agency: Rethink Canada, Vancouver, Canada
Creative Directors: Bob Simpson, Ian Grais, Chris Staples
Art Director: Vic Bath
Copywriters: Sophia Lucken, Jordon Lawson
Director of Amplification: Darren Yada
Strategist: Aliz Tennant
Strategy Coordinator: Samantha Cheng
Group Account Director: Dan Culic
Account Director: Lindsay Magrane
Art Installation Production Partner: TYGH
Producers: Kerry Bhangu, Alex Butt , Laura Rioux, Sarah Lee
Photographer: Kayla Rocca
Videographers: Scott McClellan, Mike Kirsch
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Highest Rated

ThatAwkwardWriter's picture

What's happening to the straws afterwards?

ThatAwkwardWriter
Activity Score 75
kleenex's picture

not that impressed here.

kleenex
Activity Score 57713
Web Designer/Developer
ThatAwkwardWriter's picture

What's happening to the straws afterwards?

ThatAwkwardWriter
Activity Score 75
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