A&W Food Services of Canada Inc. and Rethink are kicking-off 2019 with a 35-foot sculpture made from the last of the quick service restaurant’s plastic straws. The installation comes after A&W became the first fast food restaurant chain in North America to eliminate plastic straws from all locations.
A&W’s Last Straw Sculpture can be seen at Union Station until Sunday Jan 13th.
Ambient advertisement created by Rethink, Canada for A&W, within the category: Non-Alcoholic Drinks.
Creative Directors: Bob Simpson, Ian Grais, Chris Staples
Art Director: Vic Bath
Copywriters: Sophia Lucken, Jordon Lawson
Director of Amplification: Darren Yada
Strategist: Aliz Tennant
Strategy Coordinator: Samantha Cheng
Group Account Director: Dan Culic
Account Director: Lindsay Magrane
Art Installation Production Partner: TYGH
Producers: Kerry Bhangu, Alex Butt , Laura Rioux, Sarah Lee
Photographer: Kayla Rocca
Videographers: Scott McClellan, Mike Kirsch