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The 3D audio song

Agency Network: 
Published/Aired: 
May 2016

Description

The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of it’s kind 3D sound experience.

Ambient advertisement created by Åkestam Holst, Sweden for Audi, within the category: Automotive.

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Michal Sitkiewicz, Eva Wallmark
Copywriter: Rickard Beskow
Account Manager: Jennie Strinnhed
Business Director: Niclas Holm
Producer: Henrik Adenskog
Motion Directors: Nisse Axman, Eric Karlsson
Graphic Designer: Anna Forsberg
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Highest Rated

halaby87's picture

they might try it at the dealership, but won't buy a car for it

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Temple's picture

Bang & Olufsen should be writing a check to Audi.

Temple
Activity Score 11341
Creative Director
halaby87's picture

they might try it at the dealership, but won't buy a car for it

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

BAdsoftheworld's picture

I don't even like the song

BAdsoftheworld
Activity Score 3519
kleenex's picture

Nice.

kleenex
Activity Score 58721
Web Designer/Developer
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