Audi is perceived as cold and distant by the people in the Middle East. To help the brand to build closer and meaningful connections, we created an online platform called Audi Challenges Arabia (https://www.audichallengesarabia.com), and asked the people to challenge Audi cars. We have interpreted the challenges in order to create relevant stories and experiences for the region. One submission allowed Audi to show how its technology could unlock people’s potential. The Number 10 is the third challenge of the project.
Ambient advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.
Executive Creative Director: Cristiano Tonnarelli
Copywriters: Tony Ting, Nicolas Richard
Art Director: Renaud Heneffe
Head of TV / Production: Renato Lamberti Sagliano
Client servicing: Francesca Meloni
Account manager: Amr Mokhtar
Strategy: Arnaud Verchere
General manager: Wael Bittar
Director: Joeri Holsheimer / Wefilm
Production company: Filmmaster Mea Productions