Audi challenges Arabia - The Number 10

Agency Network: 
Published/Aired: 
March 2016

Description

Audi is perceived as cold and distant by the people in the Middle East. To help the brand to build closer and meaningful connections, we created an online platform called Audi Challenges Arabia (https://www.audichallengesarabia.com), and asked the people to challenge Audi cars. We have interpreted the challenges in order to create relevant stories and experiences for the region. One submission allowed Audi to show how its technology could unlock people’s potential. The Number 10 is the third challenge of the project.

Ambient advertisement created by Tonic, United Arab Emirates for Audi, within the category: Automotive.

Advertising Agency: Tonic International, Dubai, UAE
Executive Creative Director: Cristiano Tonnarelli
Copywriters: Tony Ting, Nicolas Richard
Art Director: Renaud Heneffe
Head of TV / Production: Renato Lamberti Sagliano
Client servicing: Francesca Meloni
Account manager: Amr Mokhtar
Strategy: Arnaud Verchere
General manager: Wael Bittar
Director: Joeri Holsheimer / Wefilm
Production company: Filmmaster Mea Productions
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Highest Rated

kleenex's picture

nice gesture.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

Nice car and that's it

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

kleenex's picture

nice gesture.

kleenex
Activity Score 58777
Web Designer/Developer
Muzzo's picture

Its usefull :)

Muzzo
Activity Score 4
Muzzo's picture

Nice work, appreciate your out standing work :)
https://www.kvtech.ae

Muzzo
Activity Score 4
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