Agency Network: 
January 2009
Auckland City Council:  Lava


Ambient advertisement created by Ogilvy, New Zealand for Auckland City Council, within the category: Public Interest, NGO.


Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don't step into danger.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen
Illustrator: Marc Spijkerbosch
Art Directors: Basil Christensen
Copywriters: Charlotte Henry, Damon O'Leary
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Highest Rated

Guest's picture

Who cares whether it's less realistic? The whole point is to get people to notice it. Not everyday you see colorful art on the sidewalk.

Guest's picture

this one i like best but i dont like the insight of all three. seen way to often.

AdvMan's picture

Used many time. Sıklıkla kullanılmış bir çalışma, görsel zenginlik ve mesajı okutma başarısı dışında kalıcı bir marka bilinirliğine katkı sağlayacağını düşünmüyorum.

İyi Reklam, Kötü Reklam

Activity Score 299 |

brc912's picture

This has been done before, but that is not what makes me dislike this the most. It is the artwork itself. Compared to other artists that I have seen creating this form of art, these are very amateur. If you are going to copy a concept you need to take it to the next level, not create something that moves the idea backwards.

Activity Score 105
Graphic Designer
Guest's picture

where have u seen it before?

Guest's picture

I don't think the issue is that it was done before. Just because you've seen something doesn't mean it's not effective at communicating for the client. For me the problem is the cartoonish artwork. To be effective these should look hyper-realistic.

Blair Semenoff's picture

Great art work on all 3! What pedestrian wouldn't stop and read the statistics and tell someone about the message? That's effective advertising!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
pawan nimrani's picture

such an effective job.

pawan nimrani
Activity Score 44
deepak advertising indore
StarlaY's picture

well, needless to say, this execution will only work from a certain angle, due to the nature of the artwork, perspective etc. The rest of the pedestrians who do not stand in the perfect angle it's just a distorted visual and it's a huge weakness for an ad campaign. don't u think so?

Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

adster's picture

absolutly. 100%

Activity Score 34
Creative Director
mattndan's picture

I think it works perfectly. It's gets your attention and would certainly make you think twice before crossing.

Activity Score 951
Guest's picture

was this picture chalk drawn onto pavement, if so pretty good? or photoshop'd for mock presentation to client???

Guest's picture

Who cares whether it's less realistic? The whole point is to get people to notice it. Not everyday you see colorful art on the sidewalk.

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