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French Art of Loving

Agency Network: 
Published/Aired: 
December 2010
Aubade:  French Art of Loving
Aubade Ambient Ad -  French Art of Loving

Description

For three weeks, in the evening and in three principal Paris districts, three women made ''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it's DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, www.frenchartofloving.com. Then, she continued her show behind the new curtains.

Ambient advertisement created by Chainsaw, France for Aubade, within the category: Health.

Advertising Agency: Chainsaw, France
Creative Director: Alban Penicaut
Copywriters / Art Directors: Hugo Denisqueinec, Benjamin Menager
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Highest Rated

jackmancer2017's picture

Nice ambient idea hehe. Sure to get some attention in that street.

jackmancer2017
jackmancer2017's picture

Nice ambient idea hehe. Sure to get some attention in that street.

jackmancer2017
Guest's picture

I get an error message when I try to access their site:

Forbidden

You don't have permission to access / on this server.

Guest
Janae's picture

maybe the server is just for france.
good campaigne. nearly no budget - just the print for one curtain - and a huge response.

Janae
Activity Score 385
Ads.chinaSMACK's picture

C'est interessant...

I wonder how many guys tried to get into that appartment?

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

CuriousPencil's picture

Yeah I wondered the same. Hopefully France still has some sense of decency and she won't have to move or look out for stalkers.

CuriousPencil
Activity Score 4225
Copywriter
thedesignaddict's picture

French attitudes are very different - in a good way; http://www.youtube.com/watch?v=IQGhq0IlVok

thedesignaddict
Activity Score 5403
Art Director at Freelance
WYK's picture

Perhaps its really mend for the French.

WYK
Activity Score 14
vagdz's picture

Bravo. Super job.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Guest's picture

super super super ! this is real ambient.

Guest
Roshan Quintus's picture

super ! This is real ambient.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

EPICA. SIMPLY EPICA.

Guest
Guest's picture

ambient, with a lot of virality.

Guest
alvaropc89's picture

Creo que la marca pasa desapercibida.

alvaropc89
Activity Score 66
clayology com's picture

Nice Idea! Unique!:)

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

CommandZ's picture

Très bonne idée ambiant.

CommandZ
Activity Score 2511
Creative Director
Dzsoi's picture

Hot girl in a hot campaign, really rare!

Dzsoi
Activity Score 8611
Copywriter
raulbanderas's picture

cool very cool

raulbanderas
Activity Score 357
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