Suffocation
Description
Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.
Ambient advertisement created by Ogilvy, New Zealand for Asthma Foundation, within the category: Public Interest, NGO.
Help New Zealand children breather easier.
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Tom Paine
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric
great visual - and use of media. but looking at this I dont think Asthma or loss of breath - I think killed and murder.
Not to mention child abuse
isn't asthma killing children? so it works better respectively
why the child on a plastic bag, this kind make nonsence!
This campaign is for Children of the New Zealand. A right targeted picture... :)
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Great work. Works for me.
-------------------------------
Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages
agree. good media.
Great Ad !
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
great ad i think the idea is smart , but as they mentioned it seems more related to child abuse than asthma
Asthma is not being able to breath. I think that's what this does very greatly. I also find it great.
Done technique, but still effective.
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Great!!!
<---------------SexInAds------------------>
yeah, very similar to a BRONZE LION :
http://www.joelapompe.net/2009/10/28/breathtaking2/
it solves the purpose. its nice
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
Similiar to an award winning ad from South Africa's Pendoring and Loerie awards, 2008
Very good.
Strong ad, great idea!!!! congratulations Ogilvy.
It would of scared the crap out of me if I picked up the issue, turned it around, and saw this image. But it would also make me much more likely to look into the Foundation.
a german work, released in may 2009:
http://www.marketing-blog.biz/archives/747-Plastiktuete-oder-Folterins...
very similar. a work released may 2009
http://www.marketing-blog.biz/archives/747-Plastiktuete-oder-Folterins...
Great and strong adv, but what does it try to ask people to do?
to the "done" parrots
no idea is an island guys
Good media, but I agree. It doesn't make me think asthma. It looks more like the kid is being sufficated to death... That might be the point, but it looks like murder!
Great!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Latest Collections
