Advertisement

Milk is not just for children

Agency Network: 
Published/Aired: 
July 2013

Description

Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

Ambient advertisement created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mosaicoon + Orange, Italy
Creative Director: Nicola Morello
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Account: Fabiana Cumia
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani
Log in or register to post comments

Highest Rated

morse's picture

This won't do good to the brand.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

common... is it an ad...?

pierrelastname
Activity Score 2869
Copywriter
kleenex's picture

This got the green light?!?!?!?

kleenex
Activity Score 53943
Web Designer/Developer
morse's picture

This won't do good to the brand.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture

Hi!!! I'm Jhonny Knoxville and this is NOT GOOD!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Sistol77's picture

A good way to approach the milk to young adult...I like it!
Maybe needs more bad sketches...

Sistol77
Activity Score 9
Copywriter
laurentb's picture

WTF???

laurentb
Activity Score 295
Client Servicing
Advertisement
Advertisement
Advertisement