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Art Cars

Published/Aired: 
July 2007
 Art Cars
 Art Cars

Description

In the 1970s and 80s BMW invited some of the worlds best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, we commissioned local artists to take existing BMW billboards and turn them into art. Here is the making of video.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Art Directors: Kimberley Ragan
Copywriters: Kimberley Ragan
Account Director: Scott Coldham
Agency Producers: Paul Courtney, Rowena Caesar
Design: Phila Lagaluga
Artists: Ben Fisher, Kate Mitchell, Elliot Stewart, Askew One
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Highest Rated

Guest's picture

I was just wondering when did artist start following the rules instead of breaking them. THis reminds me giving kids coloring books and telling them to stay in the lines. I hate that!

Guest
gienel's picture

pimp my car

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

new age advertiser's picture

FULL POWERR! i loved this, n m sure the on-lookers must hav been amazed too. dont miss this video!! its fun :P

new age advertiser
Raf's picture

This is like the Adicolors Campaign, but less spontaneous.

Anyway, it makes no sense, i don t think the target of BMW will identify with this.
unless BMW is trying to catch street artists customers?

Raf
can/you/fathom's picture

And then there was? Off brief, weak consumer insight, awful. That's just my opinion, too far off from traditional BMW thinking.

can/you/fathom
Guest's picture

If you've ever seen the Art Cars exhibition you'd see that it isn't traditional BMW either, so these billboards reflect what you'd get at the exhibition. Art on Cars. Don't read into it too much.

Guest
Guest's picture

I was just wondering when did artist start following the rules instead of breaking them. THis reminds me giving kids coloring books and telling them to stay in the lines. I hate that!

Guest
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