In the 1970s and 80s BMW invited some of the worlds best artists to use Le Mans BMWs as their canvases. The result became the BMW Art Car exhibition. To promote it when it came to Auckland, we commissioned local artists to take existing BMW billboards and turn them into art. Here is the making of video.
Creative Director: Richard Maddocks
Art Directors: Kimberley Ragan
Copywriters: Kimberley Ragan
Account Director: Scott Coldham
Agency Producers: Paul Courtney, Rowena Caesar
Design: Phila Lagaluga
Artists: Ben Fisher, Kate Mitchell, Elliot Stewart, Askew One