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Agency Network: 
Published/Aired: 
July 2008
Apple:  Plane
Apple Ambient Ad -  Plane

Description

Ambient advertisement created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Caption

Introducing the ultra-thin MacBook Air.

Advertising School: Miami Ad School, Minneapolis, USA
Art Director / Copywriter: Brian Culp
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RM's picture

Great idea, I've never seen this before

RM
Activity Score 419
Copywriter
CR_AD's picture

I would have liked finding this idea
Good idea, but the picture is not beautiful !

http://www.coupsdepub.com/

CR_AD
Activity Score 413
Other
My_friend_Goo's picture

Very cool.

The plate is probably thicker than the actual mac book

My_friend_Goo
Activity Score 292
Copywriter at Awesome promegranate
getconnected2001's picture

Ad of the day!

getconnected2001
Activity Score 987
Art Director at New Delhi
dadada's picture

Nice idea but the compositing and retouching is very amateur!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

ackattak's picture

No crap. It's STUDENT WORK.

ackattak
Activity Score 396
Copywriter
iamcreative's picture

good idea.

iamcreative
Activity Score 262
the mouth that roared's picture

the idea is amateur too.

the mouth that ...
Activity Score 24
elgrecones's picture

is it yours?

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
TrrrTrrr's picture

When people place their food trays and drinks over it, I am sure this will do wonders to the brand image.

TrrrTrrr
Activity Score 36
syravi's picture

Very good idea. Bravo!

syravi
Activity Score 2
Copywriter |

Simplicity=Creativity.

Pete2's picture

This is a great advertisement for the Miami Ad School.

Pete2
Activity Score 720
Creative Director at munnrabot.com
ChuckNorris's picture

Good idea, but one for toshiba in Brazil.

But the laptop was actually open. (they used the back of the front seat)

ChuckNorris
Activity Score 834
Creative Director
Pila's picture

Smart idea

Pila
Activity Score 177
Art Director |

Pila

capywriter's picture

good one guys!

capywriter
Activity Score 5512
Copywriter at Freelance
M´AD MAX's picture

i like this kind of fresh ideas that interact with the people.

Nice work guys

M´AD MAX
Activity Score 195
Copywriter
luisrivera11's picture

Awesome!

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
manal's picture

nice idea.. but... the look and feel should be nicer.. no ??

manal
Activity Score 16
Freaksho's picture

smart idea.

Freaksho
Activity Score 14
Copywriter
NatalieM's picture

Very clever placement! Keep working on the presentation for this idea, though.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

GeekInPhilly's picture

Geez, I guess none of us did spec work while we were in school.

Clean. Clever. Simple. Mr. O would be proud.

GeekInPhilly
Activity Score 7
BrownPartners
The Pope's picture

FAKE!!! THIS IS SHIT!

The Pope
Activity Score 124
Art Director
ivan's picture

Of course it's fake. It's student work.

ivan
Creative Director at Ads of the World
philippertl's picture

very nice idea!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Adaddicted's picture

Another good work from MAS!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

kingzeus's picture

great idea, but ALAS! it is FAKE!... and a bad photoshop as well..

kingzeus
Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

iammariano's picture

yeap. its student work

iammariano
Activity Score 11
Copywriter at Euro México
David Hasselblad's picture

This wouldn't look very convincing in real life - the tray is probably much thicker and twice as big as a real MacBook Air. Look at the size of the in-flight magazine.
This image suggests that the MBair is a huge, unwieldy slab of plastic.

Could be a way to advertise in-flight WiFi though.

David Hasselblad
Activity Score 120
Amsterdam
Mr. Positive's picture

Agree.
I think in flight WiFi would be better.

Mr. Positive
Activity Score 178
David Wooderson's picture

Great idea.. simple.

David Wooderson
Activity Score 23
Creative Director
arvin's picture

good work

arvin
Activity Score 341
GregRog's picture

I think Brian is onto something here. (i assume you want feedback...) To make it seem more realistic, i would try to keep from making the MBAir bigger than it really is. I'd also try to lose any points of reference on the thickness (i.e. magazines, book on lap, etc). Lastly, the book looks fuzzy...like a dream or something.

GregRog
Activity Score 16
Art Director at Art Director
Quietglover's picture

It's a very nice student work. Well done Brian!

Quietglover
Activity Score 59
izmild's picture

izmild
http://uniquetvcomm.blogspot.com
good idea but not execution...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

markfoo's picture

Very nice. New. Well done.

markfoo
Activity Score 8
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