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Ants, Ice-cream

Published/Aired: 
March 2007
 Ants, Ice-cream
 Ants, Ice-cream

Tags

Description

Live ants form the visual on this outdoor advert.

Caption

Tastes as good with Sugar Free.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
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skullforce's picture

looks like a little garden shovel. would have been better to use classic ice cream cone shape

skullforce
Activity Score 66
Creative Director
Rog's picture

We get the picture.
Move on.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

whitespace's picture

Only the arrow one works.

whitespace
Activity Score 1953
Creative Director
Chris's picture

good idea for about minute, until the ants eat all the stuff.

Chris
Activity Score 1935
Art Director
Lazarus's picture

Agree with whitespace. I think the arrow works the cleanest, because quite honestly linking ants with food is pretty disgusting.

Lazarus
Activity Score 1536
Creative Director
Spanky's picture

i like it.

Spanky
Activity Score 4899
Other
purplesimon's picture

The idea was solid, the executions are boring. Except the arrow, that was good.

Something tells me there were ten more ads with different foods made from ants but Ivan spared our sanity by choosing to post only these. Is this what makes an acceptable campaign nowadays, to repeat one execution over and over again?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
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