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Agency Network: 
Published/Aired: 
June 2011

Description

Ambient advertisement created by BBDO, Brazil for Antarctica Beer, within the category: Alcoholic Drinks.

Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcello Serpa, Luis Sanches, Renato Fernandez
Copywriters: Pedro Paes, Fábio Ozório
Art Directors: Denis Peralta, Tiago Pinho
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Highest Rated

CrackerJackFlash's picture

I'm digging it.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

DBB's picture

Hey, in the end, it's just a sign...
loved the case and everything.

DBB
Activity Score 1216
Rabubi's picture

That's the genius. It's just a sigh. Not fancy digital crap. Just a sign. Clever.

Rabubi
Activity Score 560
Copywriter
CrackerJackFlash's picture

I'm digging it.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Ordozgoiti's picture

How exactly is a sign clever or case-worthy? It's not simple, it's obvious and irrelevant. How is this any different from those guys in festivals carrying around a backpack filled with beer and a flag with a light on it? In that it says "GPS?

Come on, really???

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
Galo's picture

It's not because it's a sign or there is GPS written. The cleverness is about solving a problem. They needed to sell beers during carnival time, so instead of taking the product to the consumer (wich is hard when you have to dig your way in such crowds), they made the consumer go for it. And of course, they made the brand a significant presence in the event. This strategy is totally eye catching, specially in an event where people have too much to look at. ;)

Galo
Activity Score 446
Copywriter
Ordozgoiti's picture

I'm not saying it doesn't work, I'm just saying it's the oldest trick in the book. Actually, it probably doesn't even count as a trick. You're selling something amidst a large crowd, you get a large sign, a flag or whatever. It's like making a case study for an "OPEN/CLOSED" sign on the front of a store. It works, sure, but it's not precisely news...

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
werbefuzzi35's picture

bravo!

werbefuzzi35
Activity Score 97
Art Director
Diplodokus's picture

Nothing new.

Diplodokus
Activity Score 1819
Creative Director at J. Walter Thompson Amsterdam
thedesignaddict's picture

Nothing new, that's for sure.

thedesignaddict
Activity Score 5403
Art Director at Freelance
joaocoliveira's picture

Old is the new New.

Don't you get it?
It's not about being fresh. It's about selling beer.

Almap did it again.

joaocoliveira
Activity Score 15
Copywriter
Fera Groove's picture

I wish I did this...

Fera Groove
Activity Score 205
Art Director
Ordozgoiti's picture

Ok, so in the end what you're saying is that advertising is useless. No need for anything clever, original or enganging. Actually, this would probably be a lot better if the sign read "BEER" with the price in really large print underneath.

Seriously, this is depressing.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
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