Annie

Agency Network: 
Published/Aired: 
May 2008
 Annie
 Annie

Description

Caption

Turn off the lights and help Annie overcome her fear of the dark.
Pedophilia. You might not see it, but it could be happening. 70% of child abuse cases take place in their own home.

Advertising Agency: EuroRSCG Brasil, São Paulo, Brazil
Art Directors: Daniel Poletto, Kleyton Mourão
Photographer: Geison Genga
Copywriter: Rodrigo Senra
Associate Producer: Ingo Santos
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The Pope's picture

do not agree, when you approach a subjetc like that you should avoid anything thas has to do with the actual problem, not encourage it or give examples that can trigger that sick behaviour of molesting children.

The Pope
Activity Score 124
Art Director
copywriter.txt's picture

The Pope tell us to not wear condom. So, what the Pope says isn't my favorite prayer. ; )

I like this ads.

copywriter.txt
Activity Score 828
Copywriter
The Pope's picture

never ment to.

The Pope
Activity Score 124
Art Director
The Pope's picture

do not agree, when you approach a subject like this you should avoid anything that has to do with the actual problem, not encourage it or give examples that can trigger that sick behaviour of molesting children.

The Pope
Activity Score 124
Art Director
Rachel.Mann's picture

I don't even want to look at these ads.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

The Pope's picture

nope, the pope tells you not to give 3 examples of children being molested, that is the easy way.
These ads may make sick people think 3 new situations, not regret.

The Pope
Activity Score 124
Art Director
copywriter.txt's picture

Sick people will think situations to abuse a children even seein a butterfly in a rose field.
The point here, in my opinion, is report the sexual abuse, not make a pedophile regret.
This is a job for an psychiatrist.

People are putting a huge responsibility in advertising nowadays.

copywriter.txt
Activity Score 828
Copywriter
The Pope's picture

oh i forgot: use condoms. Besides, this pope is agnostic.

The Pope
Activity Score 124
Art Director
Ad_Man's picture

these work as good as they're meant to? here they look awesome, but in real life you will see glow in the dark paint all time right?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

gwenbloch's picture

Great execution idea
Agree with copywriter, these ads are meant to people who refuse to denounce or ignore sexual abuses not to cure sick people.

gwenbloch
Activity Score 32
Proxima
picktokyo's picture

doesn't like it, I dunno why.

picktokyo
Activity Score 1404
Copywriter at JWT
Abhijith's picture

well done. You hav succededin making a vry gud visual interpretation

Abhijith
Activity Score 5
Copywriter at Copywriter
Guest's picture

it's a really great concept, but it could be a little less vulgar looking.

Guest
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