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Teletransporter

Agency Network: 
Published/Aired: 
January 2010

Description

Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to know, all intentions where express by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter – a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!

Legal Notice: Teleportation does not cause any physical non psychological damages. It helps and encourages long lasting couples and friendships. To lie is a sin, teleport is not!

Ambient advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal
Booth designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Responsible for Client: Ricardo Fernandez, Pablo Firpo, Eduardo Palacios, Martín Cao
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morse's picture

Wow! Absolutely amazing! I want this device at our place.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fridgerator's picture

This is absolute brilliance. wow.

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

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The concept is only as good as the execution.

Charlie_12's picture

Great campaign!

Charlie_12
Activity Score 97
quokkies's picture

I would like to bring it to vietnam. Very excellent!

quokkies
Activity Score 251
Leo Burnett Viet Nam
thedesignaddict's picture

10/10. Amazing idea. Congrats.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bubblestheclownfish's picture

"Why lie if you can teleport?" You ARE lying.

I know the beer industry, and it's a hard category to distinguish yourself in, because let's face it - most beer are pretty much the same, BUT you have to take a stand on where you sit within the market.

I'll list beers that are internationally known...
Stella Artois is the unattainable, the precious beer that you would do anything to protect.
Heineken is the club beer - about high fashion and style.
Bud is irreverent and fun 80% of the time and talks of craftmanship the other 20%
Corona Extra is about a relaxed attitude, sharing special moments with friends.
Bud Light and Coors Light are about the party lifestyle.

This? Apparently it's about lying to your girlfriend/wife and nothing else. If that's cool with them, then hey - I guess that's their angle. And if all their other advertising is about that, then they've clearly stated where they stand in the market. If their other ads aren't, then they're struggling to find what they're about.

It's a great concept, and well executed, but it just doesn't sit right - and I'd wonder if the $ invested was worth the return.

bubblestheclownfish
Activity Score 614
Creative Director
thedesignaddict's picture

I totally disagree. It's called comic hyperbole. Bud built their incredible success on the back of it, and in my opinion Bud is probably kicking themselves that they didn't think of this idea first. Men will see this concept, and think, 'That's hilarious. Andes Beer understands how I think'.

Increased market share and return on investment? - you betcha.

thedesignaddict
Activity Score 5403
Art Director at Freelance
miko1aj's picture

So what? It's all about LYING and it has nothing to do with this that "many people thinks this way".
Promising to the people, that their relationships will be better, even if men will (in better way) lie to their girlfriends is a LIE itself.
It appears as a good insight, but
EARNING MONEY using LIES and encouraging people to LIE is abominable for me.

People may like it, but it doesn't change negative factors of it.

miko1aj
Activity Score 3086
bubblestheclownfish's picture

the designaddict: How can I SO agree with you on that dark chocolate ad, and then not on this? ;^P

bubblestheclownfish
Activity Score 614
Creative Director
silvi's picture

No, no, no. You don´t know the product. I´m from Mendoza, Argentina. Here, Andes is the beer of the fun, the friends moments. That´s why all this brilliant campaign was very successful in all country.

silvi
Activity Score 4172
Copywriter
Guest's picture

You're blowing this out of proportion. Probably coz you're not the target (dunno) and most definitely cause you're not from the country/region. You don't share the same idiosyncrasy, the same insights and the same codes.

Andes is essentially about relationships. With friends and with girlfriends, it's about winning at the clubs with the ladies, but also having fun with your buds. It's about the classic (and I thought it was universal, apparently not) struggle of keeping balance between your girl and your friends. Of course in an exaggerated humorous tone. It's something man can relate too. And if you watched the commercials closely it's not about cheating or hurting people with your lies...it's about friendship and relationships, it's fun.

It's the typical male camaraderie where your friends drive you crazy when you blow the off for your girl, and the other way around. It's pretty common and universal.

I repeat maybe you're not the target, or maybe this doesn't work on other countries. But here, it works perfectly. Is insightful and very well executed. As many of their campaigns.

Regards
o/

Guest
tirthomitro's picture

simply mindblowing job!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

cruzialx's picture

Cool

cruzialx
Activity Score 194
Affinity Express Inc.
talkingisfree's picture

So funny

talkingisfree
Activity Score 2712
Art Director
kurtberengeiger's picture

Simply great. Congrats to the team.

kurtberengeiger
Activity Score 7326
Copywriter
satrianee's picture

Sometimes people deserved to be lied to. A grown up is legally entitled to drink anytime with friends, and he/she doesn't have to make up excuses to anyone.

The idea is so brilliant. Very well use of the environment. And very much fun.

satrianee
Activity Score 3748
antondeluxe's picture

I Love U!!!!!!!!

antondeluxe
Activity Score 43
Graphic Designer
eugenius's picture

Guys we got life now... woohoo :-)

eugenius
Activity Score 396
Art Director
Brain-Art's picture

Dude !!!

Brain-Art
Activity Score 1101
Graphic Designer
ashish.kalpund's picture

damn awesome !!!!!!!!!!!!!!!!!!!!!!

ashish.kalpund
Activity Score 42
sir j.j. institute of applied art, mumbai
sirvan's picture

"You Pirate !" LOL.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

wert's picture

thats amazing! and f*&/% off all stupid people who said that this idea is wrong!

wert
Activity Score 77
Work
Minifly's picture

I totally love it, and I'm a married girl. How come no one did this beforeee!!! Great idea :)

Minifly
Activity Score 4
Art Director
Madeinmelmac's picture

this is a great ! tottaly great!
i dont understand why some guys try to show up like real moral persons and said this is wrong...f*ck u men! you are so liars like me and any men in the world....losers!

Madeinmelmac
Activity Score 116
Copywriter
nomi49's picture

Great job.

nomi49
Activity Score 18
funky_frogii's picture

amazing..........but its must have cost a lot.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

73pixels's picture

WOW!! does it really exist...

73pixels
Activity Score 163
Art Director at India
michdec's picture

Wow! Totally amazing idea! haha love it!

michdec
Activity Score 440
Wordnerd's picture

this is fucking best idea i've seen in years!

Wordnerd
Activity Score 6692
Copywriter
hilazon's picture

amazing

hilazon
Activity Score 150
lucas79's picture

WTF the best idea

lucas79
Activity Score 50

Lucas Advertising

resul ay's picture

machina for the liars :)

resul ay
Activity Score 78
graphic design / turkey kutahya
Viralmente's picture

genius!

Viralmente
Activity Score 15
Other
monsieurange's picture

JAJAJAJAJAJAJA Esto es Cannes!

monsieurange
Activity Score 520
Creative Director
gravity's picture

man! what a brilliant idea.

and what a lucky ad company to find a customer willing to pay all that money for the execution!

i wish Efes did this in turkey...

gravity
Activity Score 181
Art Director at Sistemsensin
appie's picture

Take it easy. I just wanna know what do i have to do get one of these machines. Send me one, pronto!

appie
Activity Score 157
Copywriter
richewd's picture

A really killer idea!

richewd
Activity Score 3
atb2005's picture

One of the very best examples of guerrilla marketing. Truly stunning!

atb2005
Activity Score 13557
oky0818@hanmail.net's picture

This is so amazing!! It's really creative!!!!!!! I love it!!

oky0818@hanmail.net
Activity Score 3
kagzmainah's picture

thinkin of going to try it out! Argentina here i come!

kagzmainah
Activity Score 631
Graphic Designer
Maliheh's picture

you stupid guys its a BIG WHITE LIE , you just fool your selves , I pity you that you prefer lying to your girlfriend instead of facing the truth and solve your problems. SHAME ON YOU GUYS

Maliheh
Activity Score 79
Graphic Designer at graphic designer |

wt da?

gonndo's picture

...

Your boyfriend used it last time he called you, didn't he???

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

this is a huge idea.. this .. this is amazing man. an idea and they make it real. wow. love that.

Guest
Guest's picture

I lol'ed

Guest
Huub's picture

I lol'ed

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Guest's picture

AMBIENT GRAND PRIX

Guest
jay jay's picture

I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.

jay jay
Activity Score 24
jay jay's picture

I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.

jay jay
Activity Score 24
Guest's picture

jajajajajaja this people talking about moral, lying and cheating are definitely not publicists, and all girls... so don't forget... you are not the target of this add... so, of course you wouldn't understand it and laugh about it...
lejos la mejor acción publicitaria en años...

Guest
Guest's picture

Girls, just go out. Tell your boyfriends you go out. This invention is hilarious! Good for you guys. You really do need time with your friends. This is misleading though. It might not be true that there would be less broken up couples. People who disagree with this ad, have their rights to their opinion and the creators and users of this teleporter know it's purpose.

And of course the target market for this ad would be Laughing their beers out their noses but let the boys have some fun and the beer company amass profit. That's all they want. Not sure that's all they'll get.

Guest
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