Agency Network: 
January 2010


Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to know, all intentions where express by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter – a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!

Legal Notice: Teleportation does not cause any physical non psychological damages. It helps and encourages long lasting couples and friendships. To lie is a sin, teleport is not!

Ambient advertisement created by Saatchi & Saatchi, Argentina for Andes Beer, within the category: Alcoholic Drinks.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Chief Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Javier Campopiano
Copywriter: Patricio del Sante
Art Director: Carlos Muller
Designers: Bruno Tortolano, Juan Pedro Porcaro
Agency Producers: Adrian Aspani, Camilo Rojas, Patricio Martinez
Account Director: María Lorena Pascual
Account Executive: Jaime Vidal
Booth designers: AD Productions
Production Company: Primo
Directors: Nico y Martin
Executive Producer: Carolina Cordini
Photography Director: Leandro Fillol
Post-Production Service Company: Cinecolor
Audio Post-Production: Supercharango
Responsible for Client: Ricardo Fernandez, Pablo Firpo, Eduardo Palacios, Martín Cao
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morse's picture

Wow! Absolutely amazing! I want this device at our place.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Fridgerator's picture

This is absolute brilliance. wow.

Activity Score 458
OCAD - 2nd Year Advertising |

The concept is only as good as the execution.

Charlie_12's picture

Great campaign!

Activity Score 95
quokkies's picture

I would like to bring it to vietnam. Very excellent!

Activity Score 251
Leo Burnett Viet Nam
bubblestheclownfish's picture

"Why lie if you can teleport?" You ARE lying.

I know the beer industry, and it's a hard category to distinguish yourself in, because let's face it - most beer are pretty much the same, BUT you have to take a stand on where you sit within the market.

I'll list beers that are internationally known...
Stella Artois is the unattainable, the precious beer that you would do anything to protect.
Heineken is the club beer - about high fashion and style.
Bud is irreverent and fun 80% of the time and talks of craftmanship the other 20%
Corona Extra is about a relaxed attitude, sharing special moments with friends.
Bud Light and Coors Light are about the party lifestyle.

This? Apparently it's about lying to your girlfriend/wife and nothing else. If that's cool with them, then hey - I guess that's their angle. And if all their other advertising is about that, then they've clearly stated where they stand in the market. If their other ads aren't, then they're struggling to find what they're about.

It's a great concept, and well executed, but it just doesn't sit right - and I'd wonder if the $ invested was worth the return.

Activity Score 606
Creative Director
silvi's picture

No, no, no. You don´t know the product. I´m from Mendoza, Argentina. Here, Andes is the beer of the fun, the friends moments. That´s why all this brilliant campaign was very successful in all country.

Activity Score 4170
Guest's picture

You're blowing this out of proportion. Probably coz you're not the target (dunno) and most definitely cause you're not from the country/region. You don't share the same idiosyncrasy, the same insights and the same codes.

Andes is essentially about relationships. With friends and with girlfriends, it's about winning at the clubs with the ladies, but also having fun with your buds. It's about the classic (and I thought it was universal, apparently not) struggle of keeping balance between your girl and your friends. Of course in an exaggerated humorous tone. It's something man can relate too. And if you watched the commercials closely it's not about cheating or hurting people with your's about friendship and relationships, it's fun.

It's the typical male camaraderie where your friends drive you crazy when you blow the off for your girl, and the other way around. It's pretty common and universal.

I repeat maybe you're not the target, or maybe this doesn't work on other countries. But here, it works perfectly. Is insightful and very well executed. As many of their campaigns.


tirthomitro's picture

simply mindblowing job!

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

cruzialx's picture


Activity Score 194
Affinity Express Inc.
talkingisfree's picture

So funny

Activity Score 2712
Art Director
kurtberengeiger's picture

Simply great. Congrats to the team.

Activity Score 7357
satrianee's picture

Sometimes people deserved to be lied to. A grown up is legally entitled to drink anytime with friends, and he/she doesn't have to make up excuses to anyone.

The idea is so brilliant. Very well use of the environment. And very much fun.

Activity Score 3746
antondeluxe's picture

I Love U!!!!!!!!

Activity Score 43
Graphic Designer
eugenius's picture

Guys we got life now... woohoo :-)

Activity Score 396
Art Director
ashish.kalpund's picture

damn awesome !!!!!!!!!!!!!!!!!!!!!!

Activity Score 42
sir j.j. institute of applied art, mumbai
sirvan's picture

"You Pirate !" LOL.

Activity Score 29856


"I love some things, and don't love some other things."

wert's picture

thats amazing! and f*&/% off all stupid people who said that this idea is wrong!

Activity Score 77
Minifly's picture

I totally love it, and I'm a married girl. How come no one did this beforeee!!! Great idea :)

Activity Score 4
Art Director
Madeinmelmac's picture

this is a great ! tottaly great!
i dont understand why some guys try to show up like real moral persons and said this is wrong...f*ck u men! you are so liars like me and any men in the world....losers!

Activity Score 110
nomi49's picture

Great job.

Activity Score 18
funky_frogii's picture

amazing..........but its must have cost a lot.

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

73pixels's picture

WOW!! does it really exist...

Activity Score 163
Art Director at India
michdec's picture

Wow! Totally amazing idea! haha love it!

Activity Score 440
Wordnerd's picture

this is fucking best idea i've seen in years!

Activity Score 6690
hilazon's picture


Activity Score 150
lucas79's picture

WTF the best idea

Activity Score 50

Lucas Advertising

resul ay's picture

machina for the liars :)

resul ay
Activity Score 78
graphic design / turkey kutahya
Viralmente's picture


Activity Score 15
monsieurange's picture


Activity Score 520
Creative Director
gravity's picture

man! what a brilliant idea.

and what a lucky ad company to find a customer willing to pay all that money for the execution!

i wish Efes did this in turkey...

Activity Score 181
Art Director at Sistemsensin
appie's picture

Take it easy. I just wanna know what do i have to do get one of these machines. Send me one, pronto!

Activity Score 157
richewd's picture

A really killer idea!

Activity Score 3
atb2005's picture

One of the very best examples of guerrilla marketing. Truly stunning!

Activity Score 13547's picture

This is so amazing!! It's really creative!!!!!!! I love it!!
Activity Score 3
kagzmainah's picture

thinkin of going to try it out! Argentina here i come!

Activity Score 629
Graphic Designer
Maliheh's picture

you stupid guys its a BIG WHITE LIE , you just fool your selves , I pity you that you prefer lying to your girlfriend instead of facing the truth and solve your problems. SHAME ON YOU GUYS

Activity Score 79
Graphic Designer at graphic designer |

wt da?

gonndo's picture


Your boyfriend used it last time he called you, didn't he???

Activity Score 1092
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Guest's picture

this is a huge idea.. this .. this is amazing man. an idea and they make it real. wow. love that.

Guest's picture

I lol'ed

Huub's picture

I lol'ed

Activity Score 248
Art Director at Willem De Kooning Academie
Guest's picture


jay jay's picture

I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.

jay jay
Activity Score 24
jay jay's picture

I've seen a lot of people with an exagerated moral sense here, it seems like if they were not publicists GRANDE MULA GRANDE PATO.

jay jay
Activity Score 24
Guest's picture

jajajajajaja this people talking about moral, lying and cheating are definitely not publicists, and all girls... so don't forget... you are not the target of this add... so, of course you wouldn't understand it and laugh about it...
lejos la mejor acción publicitaria en años...

Guest's picture

Girls, just go out. Tell your boyfriends you go out. This invention is hilarious! Good for you guys. You really do need time with your friends. This is misleading though. It might not be true that there would be less broken up couples. People who disagree with this ad, have their rights to their opinion and the creators and users of this teleporter know it's purpose.

And of course the target market for this ad would be Laughing their beers out their noses but let the boys have some fun and the beer company amass profit. That's all they want. Not sure that's all they'll get.

Guest's picture
Mistiko's picture

Awesome !!!!!

Activity Score 68
Art Director at miami ad school
Guest's picture


Cahyoko T's picture


Cahyoko T
Activity Score 19
Graphic Designer
Yorch's picture


Activity Score 7
Slave |


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