Also From This Campaign 4
Description
Ambient advertisement created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir
Great!!! :)
cool, very nice
smart one...
cool, very nice,
Oooooooh!! Amazing!!! Something for Amnesty with the light!! That´s new!! or not... I´d prefer a viral using that lighter with a butt and then focus to some politician face, like the shoe of Bush, that´d be new.
An ex-RNL from Spain (so ex-partner yours Pancho)
I would probably buy the lighter, and I don't even smoke. But I like buying gifts that benefit charities.
great idea, very good work
what?
if we don´t do real things,
what are we doing?
COOL!!!!!
amnesty international endorses smoking?? I though companies went away from promotional lighters..? it seem an interesting idea forced to be be a good idea. Why would it be slick metallic also, where is the compassion and warmth a charity/organisation should have, modern, I don't buy it.
It could be a candle lighter or a stove lighter.
or a lighter for a concert.
very cool. nice. Trihan
Nothing special.
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simple & great idea!
simple, brillant, intelligent
NICEEE , ENTERO NICE!
Espero que a adesão de fumantes seja tão grande que compense pelo menos um pouco essa propaganda em prol do hábito de fumar. É mais uma brincadeira publicitária que tem uma visão estreita das implicações da comunicação.
not exciting
Paren al Pancho por favor!!! Tanto trucho mal hecho!
Con texto en inglés y en español más encima.
Tanta desesperación por un premio...
So juvenile...
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
cool fighting for amnesty but we "only" use lighter for smoking.
From Ambient point of view, great
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~ Quite obviously, I have gathered no moss ! ~
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