Lighter

Campaign
Agency Network: 
Published/Aired: 
October 2009
Amnesty International:  Lighter

Description

Ambient advertisement created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir
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Guest's picture

Great!!! :)

Guest
Guest's picture

cool, very nice

Guest
Guest's picture

smart one...

Guest
Guest's picture

cool, very nice,

Guest
Guest's picture

Oooooooh!! Amazing!!! Something for Amnesty with the light!! That´s new!! or not... I´d prefer a viral using that lighter with a butt and then focus to some politician face, like the shoe of Bush, that´d be new.

An ex-RNL from Spain (so ex-partner yours Pancho)

Guest
jackmancer2017's picture

I would probably buy the lighter, and I don't even smoke. But I like buying gifts that benefit charities.

jackmancer2017
silvi's picture

The photo is fake. is this idea real?

silvi
Activity Score 4170
Copywriter
jackmancer2017's picture

don't care if it's real or not, the concept is ok

jackmancer2017
Guest's picture

great idea, very good work

Guest
Guest's picture

what?
if we don´t do real things,
what are we doing?

Guest
Guest's picture

COOL!!!!!

Guest
maxface's picture

:)

maxface
Activity Score 10
Art Director at Unitas / RNL |

Michael Burgos Adam

Sydney based jake's picture

amnesty international endorses smoking?? I though companies went away from promotional lighters..? it seem an interesting idea forced to be be a good idea. Why would it be slick metallic also, where is the compassion and warmth a charity/organisation should have, modern, I don't buy it.

Sydney based jake
Activity Score 115
Graphic Designer at Creative Living Media
Guest's picture

It could be a candle lighter or a stove lighter.

Guest
ibeg2differ's picture

It could be a candle or a gas stove lighter.

ibeg2differ
Activity Score 420
Guest's picture

or a lighter for a concert.

Guest
Guest's picture

very cool. nice. Trihan

Guest
mikeelrapido's picture

Nothing special.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

zaina's picture

i agree nothing special

zaina
Activity Score 85
Graphic Designer at designing agency
Guest's picture

simple & great idea!

Guest
Guest's picture

simple, brillant, intelligent

Guest
CABAZORRO's picture

Truchazooo!!!!

CABAZORRO
Activity Score 366
graphic
Guest's picture

NICEEE , ENTERO NICE!

Guest
Guest's picture

Espero que a adesão de fumantes seja tão grande que compense pelo menos um pouco essa propaganda em prol do hábito de fumar. É mais uma brincadeira publicitária que tem uma visão estreita das implicações da comunicação.

Guest
Guest's picture

not exciting

Guest
Guest's picture

Paren al Pancho por favor!!! Tanto trucho mal hecho!
Con texto en inglés y en español más encima.
Tanta desesperación por un premio...

Guest
Juan Cabral's picture

So juvenile...

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

cool fighting for amnesty but we "only" use lighter for smoking.

Guest
Tommy G.'s picture

The idea is good, but very easy.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
rolling.stone's picture

From Ambient point of view, great

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

willy wonka's picture

Good idea, but easy

willy wonka
Activity Score 137
work
xezadaca's picture

SIMPLE AND CLEAR

xezadaca
Activity Score 85
Art Director
LeroyChristian's picture

i would like to have this

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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