Kidnapping performance for human rights in movie theater

Agency Network: 
Published/Aired: 
December 2013

Description

Amnesty International Ukraine held a performance in one of Kyiv movie theaters. In the middle of the film viewing people in camouflage uniforms burst into the cinema hall and violently took two viewers away. We made a short video of the “abduction” and with the help of ambush marketing it became a viral and has collected tens of thousands views on YouTube. The initiative took place in support of annual Writing the Letters Marathon initiative organized by Amnesty International.

Ambient advertisement created by Tabasco Ukraine, Ukraine for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Tabasco, Kyiv, Ukraine
Creative Director: Alexander Smirnov
Art Director: Yevgen Ovchar
Copywriter: Anastasia Borovik
Producer: Tatyana Kurmaz
PR-manager: Veronika Velichko
Junior PR-manager: Iryna Sitalo
Supporting BTL-agency: Full Contact
BTL Director: Nataly Matus
BTL Manager: Anna Getmanenko
Production studio: 2332
Producer: Yuliya Danylyshyna
DOP: Sergey Morgunov, Yuriy Semenyuk
SMM Buiro: Pro Assistance
Client Service Director: Vesta Gunchenko
Director: Yuriy Shishkovskiy
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Highest Rated

morse's picture

Very good. Surely shakes people up. Needs a call to action to donate by calling a number or something.

morse
Activity Score 18159
Art Director |

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morse's picture

Very good. Surely shakes people up. Needs a call to action to donate by calling a number or something.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tmiltoln's picture

agree

tmiltoln
Activity Score 61
Copywriter
CrackerJackFlash's picture

I'm sure that was very effective in person.

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

tirthomitro's picture

now this is seriously good advertising!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Jackbr's picture

Power

Jackbr
Activity Score 1500
Art diretor |

JackBR

kleenex's picture

Worked for me...

kleenex
Activity Score 58777
Web Designer/Developer
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