Keep the flame alive

Agency Network: 
Published/Aired: 
March 2016

Description

We used a special ink for our ads: when approached by a flame, its heat helps reveal some hidden human rights violation: when moving the flame away, the poster returns to black.

Ambient advertisement created by Havas, Portugal for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: HavasWW Portugal
Creative Directors: Paulo Pinto, José Vieira
Photographer: João Pina
Music: Noiserv
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kleenex's picture

Nice concept.

kleenex
Activity Score 58777
Web Designer/Developer
elmarianchi's picture

awesome... well done

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

Arkadiusz's picture

Clever, but does it really work? How many people will read the message and "heat up" the ad? Not many I'm afraid.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

damnson's picture

Because holding a flame next a poster is thing that people do... SMH

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

chrism2352's picture

Great union of message and tech. Doesn't matter if these posters never get placed anywhere. The video does the job for them.

chrism2352
Activity Score 269
Copywriter
bobafett's picture

Nice poster

bobafett
Activity Score 2322
Chief Creative Officer
Scrapenbaker's picture
Scrapenbaker
Activity Score 404
Art Director
halaby87's picture

Good poster idea

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

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