Human is not a machine

Agency Network: 
December 2010
Amnesty International:  Human is not a machine
Amnesty International Ambient Ad -  Human is not a machine


We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.

Ambient advertisement created by supernormalvoice, South Korea for Amnesty International, within the category: Public Interest, NGO.


We are migrant workers, not imported machines
Migrant workers are also human beings

Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn
Photographer: Ernest
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Highest Rated

Cookie_Monster's picture

It's nice, but lacks something

Activity Score 643
thedesignaddict's picture

Really nice way of communicating the message.

Activity Score 5403
Art Director at Freelance
LeeHarvey's picture

And now we wait for the first smart ass to use 'out-of-the-box-thinking' in his comment. I mean the second smart ass...

Activity Score 3045
Creative Director
mdb1974's picture

Nice, fresh, relevant.

Activity Score 411
Art Director
morse's picture

Nice ambient idea. I didn't think there is such a problem in S. Korea.

Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture

not very creative i think

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Glut's picture

Not creative nor clever. Unfortunately this problem is still a truth, but it has been communicated many times before in the past an in betters ways.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Roger Keynes's picture

You had me at Swan Song. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

Interesting stunt.

Activity Score 2362
Art Director
Roshan Quintus's picture

I like it. and i think super execution. clever idea. at least general public will feel abt the issue.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Cookie_Monster's picture

It's nice, but lacks something

Activity Score 643
pitted prunes's picture

average idea..

visual execution/art direction of human illustration isn't impressive at all. human + hammer + electrical plugs; trying too hard to force the msg across..

pitted prunes
Activity Score 216
LeroyChristian's picture

super like

Activity Score 392
Other at Nanyang Academy of Fine Arts
dsklan's picture

na, its just a poor rip-off from the "woman in suitcase" by serviceplan!!

Activity Score 1926
Art Director at homeshop
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