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Published/Aired: 
December 2008
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Amnesty International:  Hang-man
Amnesty International Ambient Ad -  Hang-man

Description

Ambient advertisement created by DDB, Germany for Amnesty International, within the category: Public Interest, NGO.

Caption

Save a person's life.
At present, more than 27,000 people worldwide are sentenced to death. Become involved today, on the Day of Human Rights and speak out against the death penalty: become a member at amnesty-hamburg.de or support us with a donation. For a world without the death penalty-now!

Advertising Agency: Tribal DDB, Hamburg, Germany
Creative Director: Martin Drust
Copywriter: Florentin Hock
Art Directors: Marjorieth Alzen-Sanmartin, Janis Zinke
Graphics: Wiebke Auerswald
Photographer: Anke Luckmann
Client Consulting: André Krüwel, Claudia Andert
Post-Production: Christian Kunz, Gloss
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Highest Rated

Guest's picture

could become handle award grand prix winner;
but competiton is fierce:
http://adsoftheworld.com/media/ambient/harley_davidson_handles

Guest
Guest's picture

could become handle award grand prix winner;
but competiton is fierce:
http://adsoftheworld.com/media/ambient/harley_davidson_handles

Guest
Eightball's picture
Eightball
Activity Score 200
Marketing Manager
justpassingby's picture

8 buses and lets say each bus had about 10 to 20 handles (max)
Thats 100 people, hardly a target audience is it? Its not exactly changing mindset is it?
I doubt the public transport company would let them hang those things and risk the public falling down because they couldnt grab the handles. And if the reason was for someone to take these so-called leaflets who would refill the buses?

I sniff a rat. Have a look at the pic, i bet you that young woman holding the leaflet is client servicing.

justpassingby
Activity Score 1368
Other
Take a look's picture

Dude if the client is so happy an proud that she wanted to be on the picture, that doesnt sounds too bad to me. I want a happy client with cool stuff aswell.

And by the way I dont know if you know about the new kind of advertising, now you are here reading and looking at the ad and if you were someone that cares about helping others like with this Amnesty stuff, you would be now giving them some support

But you were just passing by I guess

Take a look
Activity Score 2
Scholz& friends
Guest's picture

garrulous. lacivious. masturbatory.

Guest
Guest's picture

PUTA QUE CREATIVO, NO HUEVEES CON ESO PE

Guest
Guest's picture

ya se hizo

Guest
kalpesh78's picture

It could be spam.. but its cool.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

Support,cos this death thing mostly take the innocent.
if the ambience is pushed it would find strenght.

Guest
Guest's picture

Support,cos this death thing mostly take the innocent.
if the ambience is pushed it would find strenght.

Guest
Guest's picture

Nice work. I like the interactive aspect: people are enabled to rescue the person like they do with a donation. Well done.

Guest
Guest's picture

oh my god how fucking stupid is this?

Guest
Guest's picture

stupido!

Guest
Guest's picture

Really really cool idea!!!

Guest
Guest's picture

Isn't it great to see how something so small could give such a big results?

Well Done.

Guest
Guest's picture

Isn't it great to see how something so small could give such a big results?

Well Done.

Guest
Guest's picture

Fantastic!Really nice idea.

Guest
Guest's picture

Amazing Idea

Guest
Guest's picture

hmmm....guess what: only guest commenters here....all FAKE

Guest
OhMyHock's picture

Your's, too?

OhMyHock
Activity Score 21
Creative Director at Copywriter
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