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Accomplice to a crime

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Published/Aired: 
March 2009
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Amnesty International:  Accomplice to a crime
Amnesty International Ambient Ad -  Accomplice to a crime

Description

Ambient advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.

Caption

If you don't denounce domestic violence you become an accomplice to a crime.
Call 213 861 664 and wash your hands of it.

Advertising Agency: McCann Erickson Lisboa, Portugal
Art Director: Pedro Morgado
Copywriter: Pedro Dias
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Highest Rated

Guest's picture

What´s the point of being less chocking if then you dont remember??
I think that is very very straigth to the point.
I get the picture. Did you?

Guest
Singularity's picture

Not so sure about this one. Frankly, I don't think I'd appreciate getting that kind of shock as part of an advertising campaign. It would probably impact my willingness to return to that bar.

Jeff

– – – – – – – –
President, Singularity Design
www.SingularityDesign.com
Twitter.com/SingularityDsgn
Is your brand getting the attention it deserves?

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

It is a great idea and Amnesty is among the few clients that can use this kind of tactics to get their message out. Nonetheless i agree with you that it is a bit too much for the audience with both the "blood" AND the accusations. The copy should have been more informative than accusing.

Guest
Guest's picture

"scary... but good
the impact that generates is worth for remember"

some like it, some don't.

Guest
jsantanaxp's picture

yep.. interesting.

________________

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

Guest's picture

I think it has a great shock value. The soap is harmless. This is a great way to get out of the box while getting maximum attention. Just tell me you wouldn't walk out of the bathroom with that fresh on your mind and quite literally fresh on your hands. Also I do believe you would share the experience with every one in your party.

Guest
niniasufle's picture

scary... but good
the impact that generates is worth for remember

niniasufle
Activity Score 407
Travelmax
Chris's picture

done before for a horror movie channel, i think by a singapore shop.

Chris
Activity Score 1935
Art Director
Guest's picture

chris, you need an haircut.

Guest
kergu's picture

great!!

kergu
Activity Score 6795
Guest's picture

It was already done 10 years ago from McCann-Er. in Switzerland.

Guest
Guest's picture

such desperate garbage so blatantly done for award shows. how many soap dispensers do you think they filled? one. just enough to get pics for the reprint. scam scam scam

Guest
ivan's picture

You're probably right. But why is that a problem? Nobody complains concept cars are not on the road. Or nobody wears catwalk fashion models. :)

ivan
Creative Director at Ads of the World
Guest's picture

: )

Guest
AEQR's picture

LoL... true. true.

AEQR
Activity Score 36
Copywriter at Arnold Worldwide, DC
Guest's picture

i'm sorry for your disbelieving. that's too negative: lighten up.

Guest
sirvan's picture

Too intrusive. And fake as well. Bad, agency, bad.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Would work better for a crime channel or something.

Guest
Guest's picture

havent there been a student work for a crime game few weeks ago...? part of the students campaign was this 1:1 idea...

Guest
rolling.stone's picture

Great

Thought provoking

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

copy of CLUE

Guest
hari.'s picture

wash your hands off it

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

Cool... but it has been done before...

http://www.xipax.com/ad/1260/do-you-like-dario/

Guest
Guest's picture

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest
Guest's picture

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest
Guest's picture

cool but it has benn done before..

.http://www.xipax.com/ad/1260/do-you-like-dario/

Guest
Guest's picture

What´s the point of being less chocking if then you dont remember??
I think that is very very straigth to the point.
I get the picture. Did you?

Guest
Guest's picture

I put my hands on it! Fantastic.

Guest
Guest's picture

Coolllllllllllllllllll!

Guest
LucasPS's picture

Just great, awesome ambient, perfect peace of work.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

Guest's picture

The real question is, how would someone who has witnessed a domestic violence scene react after that, great ad, does the job.

Guest
Shamail Khadija's picture

already done for some crime night television serial.

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Shamail Khadija's picture

already done for some crime night television serial.

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

Guest's picture

who cares if its been done or not. still, it adds something..
i think amnesty international is a very good client for this ambient.
i would say it has power

Guest
Guest's picture

http://adsoftheworld.com/media/ambient/clue_blood

funny. ironic too since clue was mine.

Guest
Guest's picture

.http://adsoftheworld.com/media/ambient/clue_blood

yeah this is definately not a 100 percent exact ripoff of clue. that i submitted last year.

Guest
Guest's picture

Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.

http://adsoftheworld.com/media/ambient/clue_blood

Guest
mith85's picture

Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.

mith85
Activity Score 242
Copywriter at Ogilvy & Mather, Toronto (Copywriting Intern)
chunkdude's picture

this definately is a brand new idea that wasnt stolen from my student work i submitted last year. not stolen at all.

http://adsoftheworld.com/media/ambient/clue_blood

chunkdude
Activity Score 31
Humber College - Advertising Copywriting |

- Jared

www.jaredfriedberg.com

Guest's picture

fuckin amazing

Guest
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