Accomplice to a crime
Description
Ambient advertisement created by McCann, Portugal for Amnesty International, within the category: Public Interest, NGO.
If you don't denounce domestic violence you become an accomplice to a crime.
Call 213 861 664 and wash your hands of it.
Art Director: Pedro Morgado
Copywriter: Pedro Dias
Not so sure about this one. Frankly, I don't think I'd appreciate getting that kind of shock as part of an advertising campaign. It would probably impact my willingness to return to that bar.
Jeff
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It is a great idea and Amnesty is among the few clients that can use this kind of tactics to get their message out. Nonetheless i agree with you that it is a bit too much for the audience with both the "blood" AND the accusations. The copy should have been more informative than accusing.
"scary... but good
the impact that generates is worth for remember"
some like it, some don't.
yep.. interesting.
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http://www.comunique9.com.br
I think it has a great shock value. The soap is harmless. This is a great way to get out of the box while getting maximum attention. Just tell me you wouldn't walk out of the bathroom with that fresh on your mind and quite literally fresh on your hands. Also I do believe you would share the experience with every one in your party.
scary... but good
the impact that generates is worth for remember
done before for a horror movie channel, i think by a singapore shop.
It was already done 10 years ago from McCann-Er. in Switzerland.
such desperate garbage so blatantly done for award shows. how many soap dispensers do you think they filled? one. just enough to get pics for the reprint. scam scam scam
You're probably right. But why is that a problem? Nobody complains concept cars are not on the road. Or nobody wears catwalk fashion models. :)
i'm sorry for your disbelieving. that's too negative: lighten up.
Too intrusive. And fake as well. Bad, agency, bad.
+++
"I love some things, and don't love some other things."
Would work better for a crime channel or something.
havent there been a student work for a crime game few weeks ago...? part of the students campaign was this 1:1 idea...
Great
Thought provoking
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~ Quite obviously, I have gathered no moss ! ~
copy of CLUE
Cool... but it has been done before...
cool but it has benn done before..
cool but it has benn done before..
cool but it has benn done before..
What´s the point of being less chocking if then you dont remember??
I think that is very very straigth to the point.
I get the picture. Did you?
I put my hands on it! Fantastic.
Coolllllllllllllllllll!
Just great, awesome ambient, perfect peace of work.
Todos somos ignorantes, pero no todos ignoramos lo mismo.
The real question is, how would someone who has witnessed a domestic violence scene react after that, great ad, does the job.
already done for some crime night television serial.
Shamail Khadija
already done for some crime night television serial.
Shamail Khadija
who cares if its been done or not. still, it adds something..
i think amnesty international is a very good client for this ambient.
i would say it has power
http://adsoftheworld.com/media/ambient/clue_blood
funny. ironic too since clue was mine.
.http://adsoftheworld.com/media/ambient/clue_blood
yeah this is definately not a 100 percent exact ripoff of clue. that i submitted last year.
Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.
Uh, this was done a year ago. And done for a more appropriate product/service at that. Student work, but still... it's been done.
this definately is a brand new idea that wasnt stolen from my student work i submitted last year. not stolen at all.
- Jared
fuckin amazing
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