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Earthquake

Agency Network: 
Published/Aired: 
October 2008
AMI:  Earthquake
AMI Ambient Ad -  Earthquake

Description

AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.

Ambient advertisement created by Y&R, Portugal for AMI, within the category: Public Interest, NGO.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news
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Highest Rated

Unmotivated Genius's picture

good stuff

Unmotivated Genius
Activity Score 100
Art Director
Guest's picture

Soooo done

Guest
Guest's picture

Very old Idea

Guest
Unmotivated Genius's picture

good stuff

Unmotivated Genius
Activity Score 100
Art Director
Guest's picture

seen this exact same idea before

Guest
Guest's picture

so used as a second hand cloth.

Guest
theanc's picture

Nice one. Don't know if someone did before but it's great anyway.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

Where and when was it done something similar?
Please let me know, I always love to learn that everything was done before according to professional adverting bloguers : )

Guest
no_user's picture

Liked it. Thumbs up!

no_user
Activity Score 125
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