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Tough luggage

Agency Network: 
Published/Aired: 
December 2009
American Tourister:  Tough luggage
American Tourister Ambient Ad -  Tough luggage

Description

Ambient advertisement created by Contract, India for American Tourister, within the category: Transport.

Caption

Tough luggage from American Tourister

Advertising Agency: Contract Advertsing, Mumbai, India
Creative Director: Manish Ajgaonkar
Art Director: Pradnya Raut
Copywriter: Qainat Mansoor
Photographer: Amit Thakur
Additional credits: Sanjay Shinde, Abhishek Chendwankar
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Highest Rated

kondensofke's picture

i don't know, i think it sends a wrong message. like "this luggage won't fit in an elevator with you" or sth

kondensofke
Activity Score 336
VU
Phil Lestino's picture

The old lift doors eh? Glad to see they've still got other uses then just stopping people falling out of lifts.

Phil Lestino
Activity Score 1684
davitma's picture

super, simple idea

davitma
Activity Score 32
Roshan Quintus's picture

I like this. but just thinking would have been better if it was actual size bag.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

silvi's picture

Totally agree

silvi
Activity Score 4172
Copywriter
Guest's picture

Not bad.

Guest
Guest's picture

Feeble scam. 'Spectators'? What's the elevator, a stadium? 'Increased footfalls'? Wow, nothing like a vague claim.

I've been to the Contract Mumbai once. The elevator that you see is the one in the same building.

Guest
kondensofke's picture

i don't know, i think it sends a wrong message. like "this luggage won't fit in an elevator with you" or sth

kondensofke
Activity Score 336
VU
Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

when the doors close, the door on the right is already crumpled and the doors barely touch, as elevator doors usually do. so when did that damage happen?
plus it's no real size. weak.

Guest
Dzsoi's picture

I tend to agree, a bit forced that is why this is not the perfect illusion.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Is my baby

Guest
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