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Martine Makes a Comeback With the Belgian Alzheimer League

Agency Network: 
Published/Aired: 
September 2019
Alzheimer Liga: Martine Makes a Comeback With the Belgian Alzheimer League
Alzheimer Liga Ambient Ad - Martine Makes a Comeback With the Belgian Alzheimer League

Description

Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book.

Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients

Ambient advertisement created by Publicis, Belgium for Alzheimer Liga, within the category: Public Interest, NGO.

Advertising Agency: Publicis, Brussels, Belgium
Strategic Planner: Loes Hendryckx
Account Director: Yaël Rouach
Copywriter: Maarten De Maayer, Philippe Dorval
Art Director: Daniel Van Den Broucke
Digital Creative Director: Lode Vochten
Creative Director: Kwint De Meyer, Willem De Wachter
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