Alzheimer’s disease is often difficult to understand. Especially for children. How do you explain why grandfather forgets your name, or why grandmother doesn’t recognise you? That’s why Publicis Brussels wrote a children’s book in collaboration with the Belgian Alzheimer League and publisher Casterman. But not just any book.
Martine and her confused grandpa is a special edition of Martine about Alzheimer’s disease based on true stories of Alzheimer patients
Ambient advertisement created by Publicis, Belgium for Alzheimer Liga, within the category: Public Interest, NGO.