Agency Network: 
Published/Aired: 
December 2008
ALS:  Laces
ALS Ambient Ad -  Laces

Description

Advertising Agency: BBDO New York, USA

Ambient advertisement created by BBDO, United States for ALS, within the category: Public Interest, NGO.

Caption

Lou Gehrig hit 493 home runs and batted .340 in 2,130 consecutive games. But in his final years he was unable to tie his own shoes.
Help find a cure for Lou Gehrig's Disease (ALS). To donate call 800-672-8857.

Creative Directors: Jayson Atienza
Art Directors / Copywriters: Jayson Atienza
Chief Creative Officers: David Lubars, Bill Bruce
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Highest Rated

mark3r's picture

This is a great Ad.

mark3r
Activity Score 1949
Art Director at Scout
hal9000's picture

Never seen this execution. Who said everything's been done? Great!

hal9000
Activity Score 192
Ramezani's picture

:-)
sorry, i saw this execution for 2 years.
made by a very small angency in germany...
I try to finde this and post this.

Ramezani
Activity Score 315
Art Director at Art Director
ORISHAS76's picture

No me motiva a donar de ninguna manera.
Gracias por los datos de los Jonrones.

ORISHAS76
Activity Score 344
Guest's picture

I agree Hal. Feel fresh and low budget too which makes it even better. Nice BBDO.

Guest
Guest's picture

Not really low-budget if you're die-cutting holes.
But regardless it's great.

Guest
Guest's picture

Nice one.

Guest
alvinpck's picture

I've seen paper bag with this concept before.

alvinpck
Activity Score 1463
Art Director
thefakehuman's picture

Nice...

thefakehuman
Activity Score 410

- Life Feeds on Life -

lightall28's picture

Wow, and how!

lightall28
Activity Score 22
manu adithya's picture

nice work! good !

manu adithya
Activity Score 82
slip's picture

kief work

*****

slip
Activity Score 919
designer |

SJB

thirty6chambers's picture

this is really gimmicky. let's pretend the shoelace was part of the photo. is it still cool?

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

precisely why it's cool. because it's made a boring photo come to life.

Guest
Guest's picture
Guest
Dale's picture

Congrats, you found an ad with laces. Your next task is to find one using four colour and helvetica.

I like this ad in that it has a stopping factor. I would like it more if the laces had more of a function. They just hang off a magazine cover which is nice for getting attention but it could be pushed more in my opinion.

- The only thing rarer than a good ad is a good guest comment -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

Sorry too many Ghost ad's from Brazil on the net.
Desculpa cara, muita publicidade do Brazil na net è publicidade fantasma.
Pardon mec, beaucoup de pub brésilienne sur internet n'existe pas.

International Awards organisations are very attentive on that...but not on the internet sites. (impossible to control)

Guest
Guest's picture

Come on now. A little agency in Germany? Brazil? Throw Singapore on that list while you're at it. Please! This thing obviously ran. All you hating detectives gotta rest. Gimmie a break! That Brazil thing was a throw-away promo without any concept at all.
This is an emotional idea which I'm sure has more power in person.
It's great. I wish I did it!

Guest
Guest's picture

Amen!

Guest
Guest's picture

This fuc*ing AWESOME. Sweet execution with a solid concept behind. 10/10

Guest
mattndan's picture

I'm sick of people saying ''done'' etc when its a totally different idea all together.

mattndan
Activity Score 951
Guest's picture

I was just outside and saw a guy walking and would you believe what was on his sneakers?
LACES!!! Oh my god, it's been done. He was walking a dog too, so you can't put dogs in your ads anymore.
Happy a high majority love this ad as much as I do.

Guest
Guest's picture

If there was ever an unwritten rule of advertising, it must be that concepts & executions are two different things.
Best thing about great executions is that you can re-do a concept completely differently. We've all seen the PSA ads that try to make us feel the pain of those less fortunate. This one makes you really feel it without showing a hole in someone's throat. The old shock value trick is easy and tired. I think what we have here is a much better ad than it probably seems since there's so much stuff on this site. By far one of my favorite ideas I've ever seen on this site!

Guest
mark3r's picture

This is a great Ad.

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

I agree. Anyone who works in advertising knows how hard it is to come up with an innovative way of attacking the classic print medium. I have never seen this done before-and done this well where it really hits home the idea. Great!

Guest
Guest's picture

Great!

Guest
Guest's picture

Nice one!

Guest
Guest's picture

Really nice execution.

Guest
Guest's picture

Sorry to break the 4 in a row perfect 10's.
I do like this idea, but I give it an 8.

Guest
Guest's picture

Pretty solid.

Guest
Yosef302's picture

actually, the same execution was done in 1998 by a "Young lions" participant in Dubai, and the line says something like: try to tie it with one hand (indicating to the seriousness of drinking and driving)

Yosef302
Activity Score 8
Creative Director / Last Edition communications
vishnu1's picture

nothing great but different

vishnu1
Activity Score 53
Creative Director |

Vishnu Vardhan

Guest's picture

Young Lions? How obscure is that? And why would you do laces for a drink & drive ad?
Jeez, if you're going to bring up an example, make sure it's a great example.
This is very smart. I've seen tons of annuals but have never seen this idea done.

Guest
Guest's picture

Agreed guest commenter above me. This is pretty awesome in such a sad way.

Guest
Guest's picture

I'm not saying it's not awsome. i sayd it's benn done before. and if you try alittle harder :) you'll understand JEEZ! OK, i think you need some help to understand it: the line says try to tie this with one hand... meaning that car accidents don't only lead to death but to disabilty... you could lose your arm... your leg... paralize etcc. which is worse than dying... so... try to tie this with one hand.... you've got only one hand.... you lost it in the car accident?....any bells?... da?

Guest
Guest's picture

I'm not saying it's not awsome. i sayd it's benn done before. and if you try alittle harder :) you'll understand JEEZ! OK, i think you need some help to understand it: the line says try to tie this with one hand... meaning that car accidents don't only lead to death but to disabilty... you could lose your arm... your leg... paralize etcc. which is worse than dying... so... try to tie this with one hand.... you've got only one hand.... you lost it in the car accident?....any bells?... da?

Guest
adsadsads's picture

Love it.

adsadsads
Activity Score 130
adsrule's picture

I agree with the majority. Great.

adsrule
Activity Score 181
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