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Guest's picture

yeah somehow nice, but a safe that opens its door whenever somebody pushes the button doesn't really feel that safe ;)

Guest
Klidesign's picture

Not fresh, similar things have been done.

Though I like ambient advertising, so I guess I like it.

Klidesign
Activity Score 209
Graphic Designer
alexander_bickov's picture

Done!

alexander_bickov
Activity Score 3281
Guest's picture

yeah somehow nice, but a safe that opens its door whenever somebody pushes the button doesn't really feel that safe ;)

Guest
Guest's picture

lots of things have "been done" but the real question is, how did it work for the client? in Iceland, this message is probably very resonant right now, though the possible perils of an accidental elevator plunge cannot help but come to mind, so perhaps a lift is not the best location for this execution...

Guest
kurtberengeiger's picture

Accidents do happen, but the real peril is the fact that people can just as easily decode this as their money will always be going up and down... ;)

kurtberengeiger
Activity Score 7330
Copywriter
silvi's picture

ok

silvi
Activity Score 4170
Copywriter
soya2's picture

i think if you put it on the elevator....... it really look SO not safe.....

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Guest's picture

Bjork is still the only creative thing coming from Iceland...

Guest
tirthomitro's picture

pretty cool stuff.
you tend to be amused
& thus is rendered memorable!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Kind of ironic that it's by an Icelandic agency – when you consider Iceland is bankrupt.

Guest
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