After 6, it's Guinness time

Agency Network: 
December 2006
All Black Pub:  After 6, it's Guinness time
All Black Pub Ambient Ad -  After 6, it's Guinness time


Paper cups were offered to refill the cup dispenser at business offices in the pub's neighborhood.

Ambient advertisement created by Publicis, Brazil for All Black Pub, within the category: Recreation, Leisure.

Advertising Agency: Publicis, São Paulo, Brazil
Creative Director: Tião Bernardi, J.R. Delboux, Ricardo Furriel
Art director: Denis Kakazu
Copywriter: Denis Kakazu, Guilherme Facci
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justpassingby's picture

very clever

Activity Score 1368
kandi's picture

Simple and cute. Good consumer insight.

Activity Score 204
Art Director
swiss_adguy's picture

we tried to pass the same idea with our client, though no success so far…

Activity Score 36
Creative Director
the_ashlands's picture

these are great! im pretty sure i'd steal a bunch of these...always sign of a good idea...

Activity Score 1394
Graphic Designer |

thecharles's picture

Indeed the feeling of I want to take those means the idea is working,
however the promotion of alcohol in the work place may not be welcome at every office, but where you can get it in i say go for it and way to go guinness.

Activity Score 104
Graphic Designer
the_ashlands's picture

at least they make a point to include 'after 6' so they dont encourage drinking on the job....but i see your point.

Activity Score 1394
Graphic Designer |

Heads's picture

Simply cute.

Activity Score 194
Copywriter |


Maxchan2000's picture

because the black and cream color is so obviously "Guiness". May be you can push it a little further by not putting any words. It can become part of the brand campaign. A cup for subtle reminder.

Activity Score 55
Art Director |

Max Chan
Art Director
Hp:+65 96828661

ivanlim's picture

they could. but i think it's an ad drive for the pub.

Activity Score 202
comingsoon's picture

great job, guys!

Activity Score 117
Graphic Designer
thinkFRESHdesign's picture

So-so interactive ad idea. Unfortunatley, have seen similar ideas already done with Heineken - although it was in print and not an outdoor (ok, indoor) ad.

I wonder if this is where the idea came from?

Activity Score 242
Other |

original doodles + creative sweat =

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