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Agency Network: 
Published/Aired: 
January 2010
Alfa Romeo:  Shopping cart
Alfa Romeo Ambient Ad -  Shopping cart

Description

Ambient advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Graphic design: Wim Sels
Production: Christ Lannoy
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke
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Highest Rated

Guest's picture

That's the spirit sakibafridi! The target audience didn't came in contact that day with the AD :)

Guest
bluegle's picture

fantastic idea

bluegle
Activity Score 86
Art Director
silvi's picture

Danger!!! But shoking!

silvi
Activity Score 4172
Copywriter
Anov Communication's picture

Amazing ! really love it

Anov Communication
Activity Score 42
jackmancer2017's picture

Nice idea, wonder if it uses cables (that would kinda ruin the trick)

jackmancer2017
PhilB's picture

Mister jackmancer
i can assure you no cables where used.

PhilB
Activity Score 2
Blackvertising's picture

WoW AWESOME - RESPECT GUYS

Blackvertising
Activity Score 35
Art Director
satrianee's picture

I hate to see an alfa romeo like that... but in all ways it's beautiful.
putting it on a shopping cart is the cutest way to say you can have it easily.

satrianee
Activity Score 3748
Marlus Lau's picture

Good idea, causes a great impact and it's a very cool little car.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Hibon's picture

amazing idea... bravo.

Hibon
Activity Score 3734

Simple ideas are the best !

Tripioso's picture

Nice, direct and simple.Brilliant

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

monsieurange's picture

¿Y si se cae? jaja

monsieurange
Activity Score 520
Creative Director
.Gorda.'s picture

Creative!

.Gorda.
Activity Score 14
binunk's picture

simple, nice!!!

binunk
Activity Score 216
Graphic Designer at Art Director
dadada's picture

All you want like "Awesome, great, ingenious..."

Anyone have the making-of?

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

the_lizard_king's picture

good idea! falling prices and falling alfa romeo???

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

K.I.D_PUNK's picture

SMARTLY IDEA!!!

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
thedesignaddict's picture

Very good.

thedesignaddict
Activity Score 5403
Art Director at Freelance
mrckais's picture

it's kind of mini cooper concept isn't?

mrckais
Activity Score 417
Art Director |

mrckais

Blackvertising's picture

And what is an "mini cooper" concept?

Blackvertising
Activity Score 35
Art Director
mrckais's picture

this one, mini has been doing this for a while
http://nfgraphics.com/guerrilla-para-mini-cooper/

mrckais
Activity Score 417
Art Director |

mrckais

Hibon's picture

Mini, is NOT the same idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Blackvertising's picture

agree, has NOTHING to do with it

Blackvertising
Activity Score 35
Art Director
Roger Keynes's picture

Like the 'double-take' value of 'shopping trolley'... 7 stars
but loooove the 'Mini' box rubbish thinking...9 stars!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

sakibafridi's picture

Was it seniors day at the mall?

sakibafridi
Activity Score 167
Art Director |

------
http://www.sakibafridi.com

Guest's picture

That's the spirit sakibafridi! The target audience didn't came in contact that day with the AD :)

Guest
rolling.stone's picture

how they would have made car, its a digital print on card board or real replica ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

alan_rhl's picture

To whom it may concern,

I am Alan Ren from Asia Outdoor, an OOH magazine based in Shanghai, China. The other day, I found some wonderful OOH ad pics from your website and one of them might be a great cover for Asia Outdoor. The picture I selected is attached as your reference. I wonder whether we can have your permission to use the pic as magazine cover, we will show courtesy of your organization on the copyright page.

And if I can go ahead with the pic, I need a high definition picture for the attached one(1024*768)from you.

thanks and best wishes.

E-amil:alan_rhl@126.com

alan_rhl
Activity Score 23
mariolakownacka's picture

wow, eyecachy I must say.. though I wouldn't go any closer than 12 feets

mariolakownacka
Activity Score 30
Rare View's picture

i think this is the best ambient so far (if they were using a real alfa romeo)

Rare View
Activity Score 30
Art Director at Indohome
Guest's picture

Impressive implement, nice message...but something is missing so that it would be in TOP 5 of Best Ambient

Guest
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