Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem.
Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.
Creative Directors: Paulo Castro, Neca Bohrer
Art Director: Marcos Becker
Copywriter: Jorge Barros
Graphic Producers: Márcio Baptista, Ronaldo Las Casas
Account Manager: Rafaella Eyer
Account Supervisor: Daniela Autran
Art Buyer: Erika Ataide
Advertiser's Supervisor: Luisi Valadão