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Solidarity Store

Agency Network: 
Published/Aired: 
November 2011

Description

What if anyone in need of blood could find it anywhere? Based on this question, Hospital Albert Einstein created an innovative way to make people aware of the need for blood donations. We’ve placed blood bags in refrigerators of several convenience stores throughout São Paulo. The costumers were amazed to found them beside sodas and sandwiches. Their reactions were filmed, and the resulting film was posted on the Internet and displayed on movie theatres under the tagline: “If getting blood was this easy, we wouldn’t have to ask you to donate.

Ambient advertisement created by Z+, Brazil for Albert Einstein Hospital, within the category: Health.

Advertising Agency: Z +, São Paulo, Brazil
Creative Directors: Alan Strozenberg, Leo Macias, Mané Zanzoti
Art Directors: Danillo Ferrari, Luigi Alliegro
Copywriter: Zé Ricardo Novoa
Account Managers: Renata Vieitas, Juliana Sanches
Production Company: Mixer
Director: Rodrigo Ferrari
Photography: Dado Carlini
Sound company / Sound track: Tralálá
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Highest Rated

iambusy's picture

its got action

iambusy
Activity Score 2219
Copywriter |

busy.

visualsurgeon's picture

It works!

visualsurgeon
Activity Score 86
Art Director
MicheleVirgilio's picture

nice

MicheleVirgilio
Activity Score 2617
andylefty's picture

I love when the guy opens the fridge like, "And I'll just pick up some blood..oh wait I don't usually buy blood."

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
makelogobigger's picture

killer

makelogobigger
Activity Score 470
Copywriter
Glut's picture

it´s nice, perhaps i will need to see some numbers, results. Facts!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Jackbr's picture

Dograndecaralho.

Jackbr
Activity Score 1500
Art diretor |

JackBR

kleenex's picture

I love it.

BUUTTTT I wonder......

At that store how many people walked up to a counter with one of those blood bags and wanted to purchase one??

kleenex
Activity Score 58797
Web Designer/Developer
henito's picture

done

henito
Activity Score 560
Copywriter
liny_77's picture

Where?

liny_77
Activity Score 206
Creative Director
liny_77's picture

Great idea!

liny_77
Activity Score 206
Creative Director
iambusy's picture

its got action

iambusy
Activity Score 2219
Copywriter |

busy.

Brz_Ads's picture

FUDIDOOO!!!

Brz_Ads
Activity Score 76
Art Director
Jexep's picture

Kinda scary but very impactful

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

Roger Keynes's picture

Yes.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

LeroyChristian's picture

a very awesome idea

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Lawson Hembree's picture

Bloody good idea!

Lawson Hembree
Activity Score 444
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