Description
The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.
The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
Ambient advertisement created by Tempo, Romania for Ajax, within the category: House, Garden.
Ajax glass – For cleaner windows.
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Other additional credits: Daniela Munteanu, Diana Stancu
very good use of outdoors. nice idea and I believe it would be quite effective right before entering the supermarket.
thumbs up!
one should not take life so seriously - as one will not come out of it alive.
gah! one of thise ideas you wish you've thought of yourself. Solid Gold.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
This is an old idea refreshed in a smart way. Good one.
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Change it, change it now coz they will tomorrow.
Awesome!
nice
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~ Quite obviously, I have gathered no moss ! ~
I entered the phrase, "pentru geamuri curatel" into a translation website. It translates to "Guardianship Window". Does anyone know what this means?
it's not guardianship. I don't know what translator you used. it means "for clean windows"
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