The Ajax effect glass door

Agency Network: 
Published/Aired: 
November 2009
Ajax:  The Ajax effect glass door
Ajax Ambient Ad -  The Ajax effect glass door

Description

The challenge: Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets.

The idea: Making the Ajax Glass effect clear for everybody. In order to do so, we used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

Ambient advertisement created by Tempo, Romania for Ajax, within the category: House, Garden.

Caption

Ajax glass – For cleaner windows.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Other additional credits: Daniela Munteanu, Diana Stancu
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satrianee's picture

very good use of outdoors. nice idea and I believe it would be quite effective right before entering the supermarket.

satrianee
Activity Score 3748
silvi's picture

perfect message, perfect place.

silvi
Activity Score 4172
Copywriter
J Designer's picture

lol, awesome idea. love it!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Brain-Art's picture

Very Nice

Brain-Art
Activity Score 1101
Graphic Designer
The Lion's picture

It's nice work. Congrats for the idea.

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

sams's picture

nice creation

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
sush's picture

nice very nice

sush
Activity Score 566
creative writer and organizer |

sue

slowrider's picture

thumbs up!

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Migzter13's picture

gah! one of thise ideas you wish you've thought of yourself. Solid Gold.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

kurtberengeiger's picture

I'm jealous.

kurtberengeiger
Activity Score 7323
Copywriter
Wordnerd's picture

now that's a good one!

Wordnerd
Activity Score 6692
Copywriter
Favete's picture

This is an old idea refreshed in a smart way. Good one.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

indo's picture

Awesome!

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
mark3r's picture

Excellent!

mark3r
Activity Score 1949
Art Director at Scout
shortafella's picture

buna treaba. la mai mare.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

catalin1205's picture

Oh,yes, we cant loose the message!Great!

catalin1205
Activity Score 18
teacher
rolling.stone's picture

nice

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

I entered the phrase, "pentru geamuri curatel" into a translation website. It translates to "Guardianship Window". Does anyone know what this means?

Guest
crisp's picture

it's not guardianship. I don't know what translator you used. it means "for clean windows"

crisp
Activity Score 1506
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