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Published/Aired: 
April 2008
Air Lounge Ambient Ad -  Aire view

Description

Ambient advertisement created by Grey, Brazil for Air Lounge, within the category: Transport.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Ricardo Sarno
Copywriters: Fernando Silva, Marcos Piccinini, Joanna Gessi
Photographer: Marcio Sallowicz
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Highest Rated

jazarah's picture

interesting idea, really liked it, but I think the cars look so small, might not be noticeable while u r walking, not sure since I didn't walk on it to judge, but however good stuff.

jazarah
Activity Score 1262
alvinpck's picture

Is their services reasonably cheap?
Wonder how many people on the street would actually buy this.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
mmackinven's picture

Step 1: Apply the sticka

Step 2: look at the sticka

Step 3: Walk on the sticka

I quite like the idea, but the product, not many people would use it due to affordability?

I guess if I'm late to a client preso, an entrance via chopper would be quite impressive :P

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

jazarah's picture

interesting idea, really liked it, but I think the cars look so small, might not be noticeable while u r walking, not sure since I didn't walk on it to judge, but however good stuff.

jazarah
Activity Score 1262
mishkaa's picture

clever and interesting...bravo!

mishkaa
Activity Score 296
Brema's picture

This is an EXCELLENT Ad bravo to MatosGrey Team,

a comment to the following people first:

1. ALVINPCK & MMACKINVEN: (i) It clearly states that the medium was placed in an area with a hight traffic of Blue Collar executives, exactly the kind of people who would use this services (ii) its also clearly stated that Sao Paulo has lots of 'copters - 3rd in the world to be exact.. this means that chances are, the competition between the service providers would keep the rates down relative to the region.

2. JAZARAH: There's something called Residual mental Imagery, your mind will already have figured out that you're viewing things from a great height and done a quick probability check of what your eyes might be seeing based on unconscious mental images of a whole bunch of things that you have ever looked at in your cognitive state...all this even before you know its happening

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

mmackinven's picture

Too true, but would these Blue Collar executives even have time to look at this ad, or would they miss the ad as they're flying a chopper to work? :P

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

alvinpck's picture

Good point.

Not saying this ambient is good or bad. No doubt they do get a large number of audience in that area. But might they chose a wrong medium to advertised this? Would a DM be more appropriate for the relevant target, say CEOs, upper level management people? Not all executives use this kind of services, no? Just a thought.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
monotone's picture

Might not use it frequently, but they might be reminded of this service on a day on which they have an important meeting or something. I think it's a good strategy.

monotone
Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

Ronas's picture

GHOST.

Ronas
Activity Score 30
ID/TBWA
Brema's picture

Ronas whats "Ghost"? can we confine ourselves to comments that are actually relevant and meaningful to this forum

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

annie_us's picture

Interesting idea, really liked it,

annie_us
Activity Score 90
Graphic Designer at Working in an International Advertising Agency
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