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The Safer Sexhotline

Agency Network: 
Published/Aired: 
December 2009

Description

Sex without protection is still standard practise in the business of prostitution during short meetings for sexual relations and one-night stands. We have taken out sex ads in regional daily newspapers where sex meetings are planned to communicate our message: Only condoms protect you from being infected with Aids. The phone number leads to a recorded message of the Aidshilfe Düsseldorf that first sounds like a real Sexhotline but then cautions against the danger of unprotected sex. The great number of callers revealed how important it is to remember Aids, especially when people are not thinking rationally. 

Creative Directors: Toygar Bazarkaya, Ton Hollander

Junior Copywriter: Dominique Becker

Ambient advertisement created by BBDO, Germany for Aidshilfe Düsseldorf, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Düsseldorf, Germany
Art Director: Florian Zwinge
Copywriter: Christian Ole Puls
Illustrator: Stephan Dicks
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alistair's picture

really clever.

alistair
Activity Score 162
Art Director at Independent
pez's picture

like it, very low cost action with message delivered to the target.

pez
Activity Score 1804
Creative Director
Adaddicted's picture

Effective!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Molecule's picture

wow, i wonder if it worked and how many people phone in

Molecule
Activity Score 435
Copywriter
xcreativity's picture

engaging 8 stars

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

R3D1N's picture

10/10

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
angieraj's picture

I like the part of reminding people of aids even when they think about it, since 2 million is not a small number. Taking something from the grassroots level is great, much more effective. Great concept.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

lukasbiba's picture

strongly delivers the message, but somehow I don't believe that THESE callers will give it a serious thought...

lukasbiba
Activity Score 19
unu2trei's picture

Well, if they don't, then it didn't deliver the message; at all. So make up your mind. "I don't believe that THESE...." - hope you're not planning of getting into the business :D

unu2trei
Activity Score 23
Copywriter at drh norway
evanguyen's picture

i dont think it ll be effective!!! but it is, hahaha!, lol

evanguyen
Activity Score 20
Copywriter
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