Agency Network: 
November 2009
Agnesian Healthcare Center:  Cans


Ambient advertisement created by STIR, United States for Agnesian Healthcare Center, within the category: Health.

Advertising Agency: STIR, Milwaukee, USA
Creative Director / Art Director: Bill Kresse
Copywriter: Scott Shalles
Photographer / Retoucher: Brian Steenstry
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Marlus Lau's picture

Is this a ghost ad? Why didn´t they take a photo?

By the way the layout is poor, but if produced I think it´d create some fuzz about. Mainly because they are trying to make customers not to buy energy drinks, at energy drinks´ lair. Besides, if people have no sleeping disorders, they´ll have no client. They might be shooting on their own foot.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
pierrelastname's picture


Activity Score 2865
miko1aj's picture

fake, not fake. Idea is great.

Activity Score 3082
Juan Cabral's picture

Not creative, but we have to admit there is strategy in it.

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

mikeelrapido's picture

I would say it's quite creative..

Activity Score 1929
Copywriter at Evo S.C. |


F.Abboud's picture

It is a very wise placement and use of space/location; Sleep is the 1st and most natural/healthy source of energy; thumb up for this idea!

Activity Score 218
WillyLatasa's picture

Creative, but the execution is poor..

Activity Score 614
Art Director at |

"Bright ideas bring better results"

silvi's picture

Fake, but good idea. Direct to the target.

Activity Score 4170
Just Copy's picture

Would make me consider twice buying an energy drink.

Just Copy
Activity Score 56
Copywriter at Puromate advertising
adabortion's picture

What's the strategy? Hit on people who are fond of energy drink and discourage them? So, should they go back home and sleep instead? How about the really literal or even the dumb ones who would perceive this as a unique name for a new drink? A new drink that makes you sleep more? Please explain...

Activity Score 615
Creative Director
PERP's picture

It seems to me kind of.. lame..

Activity Score 433
Art Director |

.: look for the green giant on the label :.

Migzter13's picture

hmm.. i dunno..

it could be good..

but I guess that's its point.. to be subtle..

simple bot not THAT creative:D

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Amazing! People think nothing of gulping down something to deprive their body of what it needs over and over, But will scream murder over cigarettes. The effects of sleep deprivation are much more immediate and harmful.
I think the add is straight to the point.

gmint7's picture

simple, effective, creative (never seen this).

Activity Score 2673
Art Director at ad grad @ S Francisco |


rolling.stone's picture

pretty subtle

Activity Score 2739
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

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