We want what you don't wear

Agency Network: 
Published/Aired: 
April 2010
Agente Cidadão:  We want what you don't wear
Agente Cidadão Ambient Ad -  We want what you don't wear

Description

Promote Agente Cidad‹o and motivate people to donate objects and clothes they no longer wear, maximizing the organization’s limited budget. Create a simple and low budget action that could spread like rapid fire, generating spontaneous media for the cause. How? By making use of an unexpected context: asking for the donation of clothes on a nude beach. The strategic was complemented by a promoter wearing only black boarders, who distributed flyers in the shape of boarders to bathers in one of the most famous beaches in the country. Watch the video too.

Ambient advertisement created by Ogilvy, Brazil for Agente Cidadão, within the category: Public Interest, NGO.

Caption

Donate clothes

Advertising Agency: Ogilvy, São Paulo, Brazil
Chief Creative Director: Anselmo Ramos
Creative Director: Reinaldo Cesar
Art Director: Fernando Passos
Copywriter: Nathalie Lourenço, Sidney Freitas
Account: Andrea Tornovisky
Graphic Production: Antonio Carlos
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Hibon's picture

Great idea.

Hibon
Activity Score 3734

Simple ideas are the best !

Dreambang's picture

Good one ..and its relevant too here spl :-)

Dreambang
Activity Score 239
Creative Director at India |

Dang

Zulu-1's picture

why didn't anyone invite me to the shot? Damn.

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Libor Oubrecht's picture

T h i s i s t o t a l l y c o o l !

Libor Oubrecht
Activity Score 309
Copywriter
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