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Petr Cech

Agency Network: 
Published/Aired: 
June 2008
Adidas:  Petr Cech
Adidas Ambient Ad -  Petr Cech

Description

To celebrate the opening of the EuroCup 2008 Adidas installed a 60m tall image of Petr Cech on the Prater Ferris wheel, the main tourist attraction in Vienna.

Ambient advertisement created by TBWA, Germany for Adidas, within the category: Fashion.

Advertising Agency: TBWA \ Berlin, Germany
Chief Creative Director: Stefan Schmidt
Art Director: Marco Bezerra
Copywriter: Emiliano Trierveiler
Photographer: Johan Sebastian Hanel
Account Managers: Falk Lungwitz, David Barton
Production: Katrin Dettman
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Highest Rated

ivan's picture
ivan
Creative Director at Ads of the World
ivan's picture
ivan
Creative Director at Ads of the World
emidie's picture

Dear Ivan,

This piece is not a print ad. It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.

Thanks.

Emiliano & The TBWA \ Berlin Team

emidie
Activity Score 9
TBWA Berlin
-DaMontana-'s picture

Dear emidie,
there's no need to copy paste your message many times, one is enough.

-DaMontana-
Activity Score 118
nomienick's picture

hmmmmmm

nomienick
Activity Score 44
Graphic Designer
sismo83's picture

dont get it honey!!

sismo83
Activity Score 38
AAAP
sumbody's picture

How can you not get it? He's one of the best goalkeepers in the world. Great work!

sumbody
Activity Score 134
Art Director
andré ™'s picture

That's a lot of work, I'm sure it would get the attention, not so sure if it would sell though

andré ™
Activity Score 144
Creative Director at Art Director |

and... andre navas | design

maddoxx's picture

Great work.
Petr Cech rules.

maddoxx
Activity Score 73
Art Director |

maddoxx

salvarredy's picture

seeing the ivan link you catch the idea, but I still thinking that the action it's better than this image as an ad.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

emidie's picture

Dear Salva,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

emidie
Activity Score 9
TBWA Berlin
XL's picture

Awesome!

XL
Activity Score 214
Heads's picture

Great goalie - decent ad but looks a little bit forced. It's like "okay guys, 2006 there was this amazing Oliver Kahn-Bridge what can we do this year?"

It's 6,5/10

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

emidie's picture

Dear Heads,

It is not a print ad (for some reason, it is displayed among the print ads). It is a 60m high billboard (with 8 arms that spin) placed on the ferris-wheel of the Prater amusement park in Vienna, one of the main tourist attractions in the city.
Thanks.

Emiliano & The TBWA \ Berlin Team

emidie
Activity Score 9
TBWA Berlin
Senhora Kolossa's picture

congrats to the team. made me wanna call stefan schmidt. but didn't have the number. can anyone help?

Senhora Kolossa
Activity Score 483
Jung von Matt
Lip's picture

Very, very nice. Congrats to Emiliano & The TBWA \ Berlin Team.

Pedro Paes
www.labomboneracriativa.blogspot.com

Lip
Activity Score 234
Liu's picture

Show de bola Emiliano. Parabéns!

Liu
Activity Score 16
Art Director
B2B's picture

This stuff is great. Also the tall players in the train station. Nice work.

B2B
Activity Score 104
Copywriter
trask's picture

excellent.

trask
Activity Score 14
Copywriter
sloppy4's picture

this is great. but the helmet makes him look like a knob.

sloppy4
Activity Score 1492
Marco Loco's picture

Strange that the guys put it here like an ad. It is a 60m tall goalkeeper in the beautiful Prater in Vienna.
If you want to take a look on it, just write "impossible goalkeeper" in google. There is tons of images.
Hope I could help.

Marco Loco
Activity Score 5
zoolo's picture

Great! Congratulations!

zoolo
Activity Score 20
ahpitt's picture

Kong Fu Soccer? It is eye-catching for outdoor media. Great!

ahpitt
Activity Score 342
Art Director at Art Director
Elizabete Diefenbach's picture

Just Perfect.
I was in Vienna and "in Live"
the effect is really amazing.

If people still having the wrong idea.
I think the guy can answer as many times as he needs.
Thanx Emidie.

Elizabete Diefenbach
Activity Score 3
fashion
Fabian Kirner's picture

Liebe TBWA Berlin-Kollegen:
Sehr gut!
Ich fand Kahn ja schon ganz in Ordnung :-)
Aber da jetzt noch mal eine "Idee" oben drauf zu setzen, finde ich richtig gut!

Grüße, Fabian@TBWA

Fabian Kirner
Activity Score 270
Creative Director
ramosraf's picture

I hope Petr Cech forget is arms tonight so we can beat him, Força Portugal.

ramosraf
Activity Score 115
Graphic Designer
Marco Loco's picture
Marco Loco
Activity Score 5
razadxb's picture

Bravo...thumbs up...
What is this thing with Euro...first Oliver Kahn...now this...lol
Raza

razadxb
Activity Score 30
General Manager
halfstring's picture

Where's the real life version of this?

halfstring
Activity Score 288
Graphic Designer
emidie's picture

It's in the Prater, an amusement park (and public viewing area for the EuroCup) in the middle of Vienna.

Cheers.

emidie
Activity Score 9
TBWA Berlin
Farfa's picture

Good!
Soap hand Cech!
W Buffon!

Farfa
Activity Score 109
Art Director at Freelance
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